About

I've run affiliate sites since 2014. At scale, two problems kept eating our time. Our content team was forever chasing the same casino and game data — checking it, re-checking it, copying it into pages by hand. And our performance numbers were scattered across a hundred different partner cabinets, so every month-end someone logged into program after program just to build a report.

None of it was hard, exactly. It was death by a thousand cuts. And when I wanted one simple answer — which programs are actually paying, and where should we send more traffic — the data was everywhere and nowhere.

I looked for tools to fix this. I asked everyone in the industry. Nobody had a good answer — but almost everyone had the same problems. So we built our own: a database to keep our casino and game data clean and ready to publish, and a tracker to pull every partner cabinet into one dashboard.

Over time I moved from running affiliate sites to investing in iGaming, through NetSolid Group. But the tools we'd built stuck around — and other affiliates kept asking for the same things. We realized it wasn't just our problem, so we opened them up. That became aff.studio — and we've kept building on it since.