eAffiliates

While the eAffiliates platform once offered a robust, consolidated marketing environment for prominent casino brands, it is now entirely non-operational and stands as an educational cautionary tale for the iGaming industry. For publishers interested in promoting legacy brands like Karamba or Griffon Casino today, the historical eAffiliates program is defunct and must be bypassed. Instead, partnerships must be formed through White Hat Gaming, which restructured and stabilized these active player assets under its corporate licensing. In review, the demise of eAffiliates emphasizes the crucial need for modern iGaming partners to audit operators' debt loads, licensing status, and commission formulas before dedicating traffic.

Program Highlights

• Integrated Portfolio: Consolidated seven distinct iGaming brands including Karamba, Hopa, Griffon Casino, Dansk777, Generation VIP, BetTarget, and Scratch2Cash.
• Commercial Structures: Supported a tiered revenue share model (25% to 40% base NGR), cost per acquisition (CPA), and a three-tier sub-affiliate structure.
• Cellxpert Tracking: Offered real-time pixel monitoring, creative distribution, and automated geo-targeting through integrated Cellxpert software.
• High-Risk RevShare Terms: Utilized a "cash-flow style" NGR formula that deducted player withdrawals and unilateral "Multicash adjustments" directly from commission balances.
• Strict Payout Gates: Implemented a high $250 minimum payout threshold, a 5-player active depositor floor for the first payout, and automatic deal cancellation for failing to hit quarterly FTD quotas.

Launched on November 18, 2021, eAffiliates (eaffiliates.com) was established as the centralized iGaming marketing engine for Esports Technologies, Inc. (which rebranded as EBET, Inc. in May 2022). Utilizing Cellxpert tracking software, eAffiliates consolidated the marketing operations of seven business-to-consumer (B2C) casino and sportsbook brands acquired from Aspire Global plc for $75.9 million, including Karamba, Hopa, and Griffon Casino. Though the operator originally focused on competitive esports wagering, they executed a major strategic pivot in 2022 to shift all resources toward high-margin traditional online casino operations following corporate layoffs and restructuring.

Despite its high-volume brand portfolio, the program suffered rapid corporate destabilization due to extreme operational overleverage and sudden regulatory setbacks, notably when German authorities forced the flagship brand Karamba to shut down in May 2023. Following a default on $37.1 million of corporate debt to CP BF Lending in June 2023 and the dismissal of a Nevada federal lawsuit against Aspire Global, foreclosure proceedings were initiated under UCC Article 9. On August 1, 2024, a public asset liquidation auction managed by Hilco Streambank finalized the transfer of all core B2C assets and customer data to third parties, officially terminating the eAffiliates program and leaving unsecured marketing agreements completely unpaid. The legacy brands have since migrated to White Hat Gaming, while the original eAffiliates platform remains entirely defunct.