11ic

If your primary use case involves monetizing high-volume, organic traffic within the South Asian subcontinent, 11ic offers unparalleled regional conversion and high player lifetime value driven by deep cricket cultural alignment, localized interfaces, and friction-free payment avenues. However, because the operator relies on an aggressive B2C promotional bonus model that can heavily erode the Net Gaming Revenue (NGR) pool, this program is best suited for experienced affiliates who can leverage private communication lines to secure strict contractual safeguards, such as an explicit cap on player promotional deductions and the complete exclusion of negative carryover.

Program Highlights

• Flexible Commercial Models: Professional partners can manually negotiate tailored commission structures, including traditional Revenue Share, Cost Per Acquisition (CPA), and custom Hybrid models optimized for regional marketing networks.
• Relationship-Driven Management: The "11iC Affiliates" program prioritizes direct, private B2B negotiation via affiliate@11ic.com rather than self-service tracking engines, offering a highly centralized and individualized partner relationship style.
• Dual-Track Acquisition Ecosystem: Alongside professional B2B channels, an organic, automated Player-to-Player (P2P) referral system rewards active users with a flat INR 200 bonus and a low 5x wagering requirement to cost-effectively drive casual player-base growth.
• Crypto Payout Safety Net: To avoid local fiat transaction delays and potential regulatory asset seizures, professional affiliates can mandate commission settlements in Tether (USDT) for consistent, secure payouts.
• Aggressive Player Retention: A unique VIP loyalty hybrid scheme incentivizes consistent player behavior by unlocking exclusive rewards, cash bonuses, and point accumulations on the seventh day of consecutive deposits.

Established in 2018, 11ic (also known as 11India Cricket) has built a powerful footprint as a "Targeted Regional Specialist" catering specifically to the booming South Asian iGaming market, primarily covering India, Pakistan, and Bangladesh. The brand is officially operated by 11IC Entertainment N.V. under the corporate umbrella of its parent company, OG Global Access Limited—the well-capitalized multinational entity behind the prominent sportsbook brand FUN88—and is backed by the decades-old technical heritage of software developer Asia Gaming. Operating with dual offshore licensing credentials from Curaçao and the Philippine Amusement and Gaming Corporation (PAGCOR), the platform bridges international regulatory compliance with highly localized user management, utilizing dedicated operational support centers based directly in New Delhi, India.

The core of 11ic’s exceptional player acquisition and conversion success lies in its hyper-localized entertainment ecosystem. The platform hosts an expansive library of over 2,000 titles, seamlessly combining an aggregated sportsbook (integrating independent odds feeds from BetBy, BTI Sport, SABA, and SV388) with traditional, culturally resonant card games like Teen Patti and Andar Bahar, digital board games, and regional lotteries. To eliminate transaction friction for local users, 11ic supports zero-fee domestic fiat banking channels including UPI, Paytm, and PhonePe. Crucially, to mitigate local regulatory and bank-freeze risks inherent to the regional gray market, the platform aggressively promotes decentralized cryptocurrency, utilizing Tether (USDT) across both the TRC20 and ERC20 networks with incredibly low entry minimums.