12PLAY Partners

For professional media buyers, SEO specialists, and content publishers targeting Singapore, Malaysia, Thailand, and Vietnam, 12Partners represents an elite partnership vehicle optimized for the Southeast Asian gaming landscape. Choose this program if you want to leverage a highly stable brand active since 2018 that maximizes player lifetime value through instant withdrawals and exceptional VIP retention systems. It is the ideal use case for traffic partners seeking a predictable, high-yielding commercial structure that avoids volume-dependent traps while converting regional audiences at scale.

Program Highlights

• Flat 40% Revenue Share: Partners bypass complex tiered commission brackets, unlocking a flat 40% revenue share baseline by maintaining just five active referred players.
• Affiliate+ Sub-Affiliate Rewards: An integrated secondary monetization tier gives master-affiliates a flat 10% commission on the direct earnings of any recruited sub-affiliates.
• High-Converting Marketing Assets: Affiliates gain access to pre-optimized, localized promotional creatives that generate a 37% higher click-through rate (CTR) than standard industry averages.
• Robust Localized Financial Rails: Supports rapid regional player transactions using Southeast Asian options like FPX, DuitNow, and PayNow, alongside secure decentralized crypto networks (BTC, ETH, USDT).
• Dedicated Account Management: Direct access to manual optimization and specialized support networks via dedicated corporate contacts on Microsoft Teams.

Established in 2018, 12Play has grown into a dominant B2C online gaming hub in Southeast Asia, sustaining an active monthly user base of over 1.5 million players. Operating its official B2B marketing channel through 12Partners (also known as 12PLAY Affiliates) , the platform provides a massive, diversified portfolio of over 7,000 games. This includes a unique multi-sportsbook aggregator hub consolidating leading platforms like CMD368, iGKbet, and M8Bet , alongside online slots, live dealer table suites, and localized 4D lotteries. Backed by regulatory credentials from Curacao eGaming and PAGCOR , the brand's software is independently certified by leading testing labs like BMM Testlabs and iTech Labs to ensure top-tier player trust and high retention.

While the B2C platform emphasizes regulatory compliance and security , the 12Partners affiliate infrastructure functions as a closed, high-trust system where public terms are gated to maximize operational flexibility. Onboarding and custom deals are managed directly via private channels such as Microsoft Teams, offering a highly personalized, relationship-driven framework. This private backend is reinforced by a modern compliance setup featuring Neopay Open Banking for automated, fraud-free player onboarding , ensuring that traffic directed to the platform translates into clean, authorized, and highly retentive user activity.