21 Partners

21 Partners is best suited for performance marketers, SEO publishers, social creators, and media buyers targeting Canadian traffic (outside restricted provinces such as Ontario and Alberta) with a premium, newly relaunched casino-and-sportsbook product. The program's edge is a from-scratch, AI-centric platform with no legacy technical debt, supporting both cryptocurrency payment rails and traditional fiat banking under one roof. Its published affiliate Terms & Conditions are a genuine draw: they confirm a clean No Negative Carryover model — but the same terms impose a hard monthly activity quota that penalises low-volume affiliates, so it fits partners who can commit consistent, quality volume rather than occasional referrers.

Program Highlights

• Commission Models: Standard revenue share of 30% of monthly Net Revenue, with a fully discretionary uplift up to 40% based on traffic quality, retention, and compliance. CPA, Fixed Fee, and Hybrid deals are available by negotiation via an insertion order. One tier of sub-affiliate referrals is permitted with prior written approval (rate not published).
• No Negative Carryover: The published T&C (§8.10) confirm that if a calendar month's aggregate Net Revenue is negative, the revenue-share balance is set to zero for that month and does not carry forward. Exceptions: negatives caused by fraud or breach, and per-customer ring-fencing where a single referred player generates USD 10,000+ of negative Net Revenue in a month.
• Active-Affiliate Quota: Commission accrues only in months where you refer at least four new qualifying customers (§8.6); miss the quota and that month's commission is forfeited. The minimum payout threshold is $100, with approved commission paid on a net-30 basis.
• Payments: Cryptocurrency rails (BTC, USDT, ETH) alongside e-wallets such as Skrill and Neteller; foreign-exchange and payment-processing charges are borne by the affiliate.
• Platform & Tracking: A newly built, proprietary AI-centric platform (no legacy Income Access stack). Public documentation on server-to-server postback, affiliate API, and dashboard refresh rate is not available — confirm these capabilities with your affiliate manager.
• Licensing & Reputation: Operated by SkyHigh Innovations Limited under a Gaming Board of Anjouan (Tier-2) licence — a grey-market jurisdiction with an extensive restricted-territories list. Led by Founder and CEO Michael Carlton, former 17-year CEO of BetVictor.

First established in 2018 under EU law by the Betpoint Group (later PressEnter Group), the flagship brand 21.com built its early reputation as a streamlined, mobile-first casino under a Malta Gaming Authority licence. In June 2026 the brand underwent a complete strategic relaunch under new parent company SkyHigh Innovations Limited, marking a break from its legacy systems and moving to a Gaming Board of Anjouan licence. The relaunch, led by Michael Carlton, transitioned 21.com into a hybrid casino and sportsbook offering over 1,500 titles from providers including NetEnt, Play'n GO, and Microgaming.

The platform has focused its initial market penetration on Canada (excluding Ontario and Alberta), with a stated ambition to become a top-three global operator. As a brand-new June-2026 counterparty on a Tier-2 offshore licence, it has no post-relaunch payment track record yet, so affiliates are advised to confirm CPA and cookie/attribution terms in writing and small-test before scaling.