21Bet Affiliates

21Bet Affiliates was structurally tailored for UK and European traffic partners looking to monetize sports betting traffic with cross-vertical casino promotions. However, due to subsequent corporate insolvencies, platform migrations, and unresolved historical commission liabilities that resulted in industry blacklisting, this network represents a legacy program requiring careful operational auditing prior to any historical account reconciliation or traffic integration.
Program Highlights

• Commission Structures: Offered standard tiered revenue share models ranging from 20% to 35% Net Gaming Revenue (NGR), with flexible CPA, Hybrid, and CPM arrangements for high-volume media partners.
• Core Verticals: Heavy focus on a sports bookmaker tailored to European football and UK sports, supported by standard online casino and live dealer portfolios.
• Geographic Coverage: Primary targeting aimed at the United Kingdom, supplemented by localized regional portals for Northern and Eastern European traffic.
• Software & Tracking: Integrated directly with Income Access to manage performance tracking, campaign analytics, and ad serving solutions.
• Payment Methods: Supported payout processing through standard channels including Bank Wire Transfer, Neteller, Skrill, and PayPal.

Established in August 2016, 21Bet Affiliates served as the dedicated partner marketing network for 21Bet, an online sports betting and casino operator targeting the United Kingdom alongside European and international markets. The consumer brand was built primarily around sports wagering—with an emphasis on football, horse racing, and regional UK sports—complemented by a digital casino vertical featuring online slots and live dealer games.

Powered by the Income Access platform, the program provided publishers with campaign management tools, multi-currency reporting, and localized promotional creatives across multiple languages. Over its operational lifespan, the underlying brand operated via white-label technology stacks under regulatory licenses from authorities such as the UK Gambling Commission and the Malta Gaming Authority.