31Bet Affiliates
Session-only cookie kills delayed conversions, and the program's own affiliate page is offline.
Real MGA licensing and a 20-50% ladder on Cellxpert with real-time stats. Undercut by a session-only cookie and a EUR 500 wire minimum, and its own affiliate page is offline so sign-ups route through broker networks. Fine for media buyers, poor for SEO.
Overview
Verified on 16 Sept 202631Bet Affiliates suits programmatic media buyers targeting European and LatAm traffic who want a genuinely MGA-licensed dual-vertical brand and can convert inside a single session. Its competitive revenue-share scaling and real-time Cellxpert reporting are real strengths, but the session-only cookie and €500 wire minimum make it a poor fit for SEO publishers with long conversion funnels — negotiate a CPA or hybrid deal before committing volume.
Program Highlights
- Commission Tiers: Offers 20% to 50% Revenue Share based on Net Gaming Revenue (NGR), alongside bespoke CPA and Hybrid structures and a 5% sub-affiliate referral tier.
- Tracking & Software Engine: Integrates Cellxpert tracking for real-time statistical reporting, native API data pulls, and custom S2S postback loops.
- Disbursement Rails & Limits: Bank wire transfer is the confirmed affiliate payout rail, with a €500 minimum — a high floor for smaller publishers.
- Target Geographic Footprint: Focused acquisition across Tier-1 and Tier-2 GEOs, including Brazil, Canada, the UK (offshore), and core European markets.
- Product Conversion Drivers: High conversion performance driven by major studio casino titles, mini-games, and extensive live sports betting coverage.
31Bet Affiliates is the official affiliate program for 31bet, a dual-vertical iGaming platform launched in 2021 that combines comprehensive sports betting markets with an online casino library of over 3,000 titles. Operated by Onyxion Malta Limited under a Malta Gaming Authority license (MGA/B2C/824/2020), the operator provides a regulated European framework while actively driving acquisition across Canada, Brazil, and broader non-restricted European territories.
The platform's marketing operations run on the Cellxpert tracking infrastructure, providing publishers with real-time analytics and dynamic parameter passthrough. Attribution, however, is session-based rather than a multi-day window, so conversions that do not complete within a single browsing session are not credited. The program's own affiliate landing page is currently unreachable, and sign-ups are routed through third-party broker networks instead.
Terms
The clauses in 31Bet Affiliates' terms that affect what you earn and when you get paid.
Brands (1)
Brands you can promote through this program, with their CasinoMass review.
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