31Bet Affiliates

31Bet Affiliates suits programmatic media buyers targeting European and LatAm traffic who want a genuinely MGA-licensed dual-vertical brand and can convert inside a single session. Its competitive revenue-share scaling and real-time Cellxpert reporting are real strengths, but the session-only cookie and €500 wire minimum make it a poor fit for SEO publishers with long conversion funnels — negotiate a CPA or hybrid deal before committing volume.
Program Highlights

• Commission Tiers: Offers 20% to 50% Revenue Share based on Net Gaming Revenue (NGR), alongside bespoke CPA and Hybrid structures and a 5% sub-affiliate referral tier.
• Tracking & Software Engine: Integrates Cellxpert tracking for real-time statistical reporting, native API data pulls, and custom S2S postback loops.
• Disbursement Rails & Limits: Bank wire transfer is the confirmed affiliate payout rail, with a €500 minimum — a high floor for smaller publishers.
• Target Geographic Footprint: Focused acquisition across Tier-1 and Tier-2 GEOs, including Brazil, Canada, the UK (offshore), and core European markets.
• Product Conversion Drivers: High conversion performance driven by major studio casino titles, mini-games, and extensive live sports betting coverage.

31Bet Affiliates is the official affiliate program for 31bet, a dual-vertical iGaming platform launched in 2021 that combines comprehensive sports betting markets with an online casino library of over 3,000 titles. Operated by Onyxion Malta Limited under a Malta Gaming Authority license (MGA/B2C/824/2020), the operator provides a regulated European framework while actively driving acquisition across Canada, Brazil, and broader non-restricted European territories.

The platform's marketing operations run on the Cellxpert tracking infrastructure, providing publishers with real-time analytics and dynamic parameter passthrough. Attribution, however, is session-based rather than a multi-day window, so conversions that do not complete within a single browsing session are not credited. The program's own affiliate landing page is currently unreachable, and sign-ups are routed through third-party broker networks instead.