7Bet Partners

7Bet Partners is an ideal fit for established European affiliates and media buyers holding high-converting traffic across the UK and Baltic regions who want direct direct-to-brand exposure with a Tier-1 licensed operator. While its high-tier RevShare payouts and strong localized conversion rates offer compelling revenue potential, media buyers should factor in negative balance carryover and strict restrictions against branded search engine bidding when mapping out their acquisition campaigns.
Program Highlights

• Tiered RevShare Architecture: Earn baseline commissions scaling from 25% up to 45% based on monthly First-Time Depositor (FTD) volume, with tailored CPA and Hybrid structures available upon direct account manager negotiation.
• Target Jurisdictions: Primary player acquisition focuses on the United Kingdom and Lithuania, with upcoming expansions targeted at Finland and the broader Baltic markets.
• High-Roller Ring-Fencing: Features a high-roller policy that isolates single-player net deficits exceeding €5,000, though baseline affiliate terms carry over negative monthly balances.
• Payout Channels & Thresholds: Monthly commission payouts are processed via SWIFT and standard Bank Wire Transfers, subject to a €100 (or £100) minimum account threshold.
• Strict Traffic Compliance: Branded search engine marketing (SEM) keyword targeting on "7Bet" variants is strictly forbidden, requiring affiliates to rely on generic organic search, review sites, or programmatic channels.

7Bet Partners is the official performance marketing program for the 7Bet online casino and sportsbook, launched in 2021 to drive player acquisition across regulated European markets. The operator functions under a dual regulatory structure: domestic operations in the Baltic region are managed by UAB Amber Gaming under a Lithuanian Gambling Control Authority license, while United Kingdom operations are run via Anakatech Interactive Limited under UKGC license number 48789. The brand offers dynamic sports betting options with low operator margins alongside an expansive casino portfolio featuring over 1,600 titles.

The program relies on localized acquisition infrastructure, leveraging localized payment rails and aggressive promotional offers—such as low-wagering free bets and deposit match packages—to drive conversion. Backed by platform expansion agreements with Comtrade Gaming, the underlying 7Bet brand is positioned for ongoing growth across Finland, Latvia, and Estonia. Tracking and attribution are powered through MyAffiliates integration alongside proprietary back-end systems, delivering real-time reporting on player retention and campaign yield.