Activewins

ActiveWins is a performance-driven network best suited for established, high-volume affiliates who can maintain a steady stream of traffic to satisfy strict activity quotas while targeting premium UK and European markets. While the program delivers considerable advantages—including access to top-tier commercial brands like Betfred and cutting-edge RavenTrack software —partners must remain aware of aggressive contract terms, discretionary negative carryover, and historical forum controversies. Choose this program if you are looking to leverage massive brand equity , but ensure you actively negotiate custom terms to shield your long-term commissions from dormancy hazards.

Program Highlights

• Commission Structure: Offers a baseline flat 30% revenue share across online casino assets , with alternative CPA and hybrid commission models kept gated and available strictly via private negotiation.
• Advanced Tracking Infrastructure: Powered exclusively by the RavenTrack platform , granting affiliates access to real-time data visualization, quick Server-to-Server (S2S) postback configuration, and a secure, two-way programmatic API.
• Discretionary Policies: Features a discretionary negative carryover framework where the operator holds the sole authority to either carry negative revenue balances forward to offset future earnings or reset them to zero.
• Strict Activity Quotas: Contains rigid minimum customer requirements and dormancy clauses ; failing to deliver new first-time depositors within a rolling three-month window can retroactively slash your revenue share to 10% , while extended inactivity can trigger account termination and total player detagging.
• Geographic Target Scope: Heavily focused on highly lucrative, tier-1 regulated European markets , specifically targeting traffic in the United Kingdom, Spain, Germany, and selected states in the US.

Launched in June 2013 by the Manchester-based digital marketing agency Active Win Media LTD, ActiveWins operates as an integrated marketing network and multi-brand affiliate management program within the international electronic gaming and sports betting sectors. Built around an iconic, long-standing partnership with Betfred, the UK’s largest independent bookmaker, the network serves as a major player acquisition engine. Owned and backed by platform providers ProgressPlay Limited and Betable Ltd, ActiveWins acts as an operational intermediary that bridges independent marketing partners with prominent, highly regulated iGaming portals.

The network handles player tracking, marketing campaigns, and user acquisition across multiple high-profile verticals, including sportsbooks, online casinos, live casinos, bingo, and lottery products. By leveraging its deep iGaming heritage, the program manages flagship betting entities alongside fiat-based white-label casino properties such as O'reels and Prospect Hall. This distinct multi-brand framework allows affiliates to capitalize on heavily regulated, high-converting European jurisdictions—most notably the United Kingdom—while utilizing advanced tracking tools to drive traffic.