Adlegion
High entry barrier (~$100k/mo ad budget); CPA/CPI only with no RevShare; bank wire only; T&C PDF inaccessible so NCO, bundling, quotas and commission-withholding clauses must be negotiated with an AM; not GPWA/AGD listed; single-director key-person dependency.
UK-based CPA/CPI iGaming media-buying agency for institutional publishers (~$100k/mo budgets); CPA-only, monthly bank-wire payouts, clean but unproven record and largely undisclosed terms.
Overview
Adlegion is an ideal partner for institutional programmatic buyers, high-yield media groups, and licensed operators who require a sophisticated, compliance-ready gateway into restricted or emerging markets. Choose Adlegion when you need to bypass standard industry hurdles such as ad-tech platform bans or require enterprise-grade programmatic infrastructure combined with a results-oriented CPA affiliate network. It is best suited for experienced publishers and operators managing significant monthly budgets who prioritize data integrity, regulatory stability, and high-value conversion accuracy.
Program Highlights
- Performance-Driven Model: Operates primarily on Cost-Per-Acquisition (CPA) and Cost-Per-Install (CPI) models, ensuring publishers and operators focus on verified conversions like First-Time Depositors (FTD) rather than raw traffic volume.
- Regulatory Navigation: Distinguishes itself by helping brands secure ad account whitelisting on major platforms like Google and Facebook, a vital service for operators dealing with offshore or restrictive licensing requirements.
- Technical Sophistication: Utilizes HasOffers (TUNE) for robust tracking alongside a proprietary three-part software suite (Campaign, Lead, and Data Managers) for real-time campaign optimization and performance monitoring.
- Market Reach & Compliance: Maintains an active vendor status with the New Jersey Division of Gaming Enforcement, providing a trusted, compliant pathway for brands entering highly regulated North American markets, alongside extensive operations in EMEA, LATAM, and APAC.
Adlegion is a specialized performance marketing agency and digital affiliate network engineered specifically for the complexities of the international iGaming, eSports, and financial technology sectors. Incorporated in the UK in 2020, the agency functions as a strategic intermediary that bridges the gap between high-volume publishers and real-money gaming operators. By leveraging advanced programmatic infrastructure—often integrated with its sister entity, Advant Technology—Adlegion offers high-level media buying and compliance navigation services designed to secure ad placements in strictly regulated markets.
Adlegion employs a hybrid "Dual-Channel" acquisition strategy that combines high-reach programmatic display retargeting with bottom-funnel performance affiliate marketing. By utilizing curated Private Marketplaces (PMPs) rather than unfiltered open exchanges, they provide increased brand safety and higher quality traffic for their partners. This multi-layered approach ensures that campaigns achieve both immediate brand awareness and measurable, cost-controlled conversion results.
Terms
The clauses in Adlegion's terms that affect what you earn and when you get paid.
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