Adwool
High-risk: documented payment defaults and partner non-responsiveness since mid-2023; blacklisted/scam allegations (not GPWA/AGD); UK entity dissolved via compulsory strike-off 2021; unlicensed broker, no public T&C.
Avoid: unlicensed CPA broker with documented non-payment and scam allegations since mid-2023, plus a dissolved UK parent.
Overview
Due to critical indicators of operational insolvency, including documented payment defaults and a lack of transparent contractual recourse, Adwool is currently classified as a high-risk entity. It is strongly recommended that professional iGaming publishers and media buyers avoid this network. For stable monetization, publishers should prioritize direct relationships with established, institutionally audited operators or verified, award-winning performance networks that demonstrate transparent payment histories and active industry standing.
Program Highlights
- Commission Models: Offers diverse performance triggers including CPA, CPI, CPL, CPR, and CPE.
- Payment Terms: Standard minimum payout threshold of $200 with available intervals of Net-30, Net-15, and weekly.
- Infrastructure: Relies on a centralized, commercial tracking stack (Converting Force) rather than proprietary or blockchain-based validation.
- Operational Status: Currently marked by severe, unresolved reports of payment defaults and partner non-responsiveness dating back to mid-2023.
- Sub-Affiliate: 10% commission on the earnings of referred affiliates.
Adwool operates as an international performance marketing intermediary, specializing in CPA (Cost Per Action) and CPI (Cost Per Install) campaigns across the mobile, utility, dating, and iGaming verticals. Founded in 2015, the network historically served as a bridge between global mobile advertisers and publishers, utilizing third-party tracking frameworks—specifically the Converting Force system—to manage attribution and real-time metrics for its partners.
While the platform previously maintained a positive reputation for its yield optimization and dedicated account management, its operational status has shifted significantly since 2023. Following the dissolution of its original UK-based corporate entity in 2021, the network now operates via an active Florida-registered LLC, though it currently lacks institutional regulatory oversight, licensing, or active sponsorship on major industry forums.
Terms
The clauses in Adwool's terms that affect what you earn and when you get paid.
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