
Public affiliate T&C are inaccessible, so negative-carryover, bundling, and net-revenue-deduction terms cannot be independently confirmed. A February 2026 GPWA thread flagged a revenue-share adjustment (since resolved). Reporting updates only once daily. Negotiate binding terms with the affiliate manager before routing high-volume traffic.
Editorial
Independently UKGC-licensed UK/IE sportsbook + casino, tight odds over promos. Income Access, private RevShare/CPA/hybrid — but published terms inaccessible so NCO/bundling unverified. Feb 2026 GPWA rev-share thread resolved. Tier-1, lock terms — grade B.
House Grade
Low
On request
On request
Monthly
On req.
On req.
Low
On request
On request
Monthly
S2S On req. / API On req.
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The AK Bets Affiliate Program is an ideal match for professional performance marketers and media buyers targeting the UK and Irish sports betting and casino verticals. If your strategy focuses on routing high-intent, middle-to-high stakes punters who appreciate premium odds and long-term retention over fleeting promotional codes, this ecosystem perfectly fits your use case. In an era of heavy regulatory shifts and rising UK remote gaming duties, aligning with an agile, price-independent challenger brand that possesses its own B2B data pipeline offers an elite, high-yielding hedge for your traffic portfolio.
Founded in 2021 by former Paddy Power Betfair greyhound risk manager Anthony Kaminskas, AK Bets has transitioned from a premium Irish on-course rails bookie into a rapidly expanding, independent online sports betting and casino platform. Initially launching its digital presence in March 2023, the brand achieved complete operational sovereignty on July 1, 2025, by migrating from a white-label framework to its own independent UKGC remote licence under AKBO Limited. Rejecting standard mass-market automation, AK Bets actively positions itself as a "human bookmaker" that replaces rigid algorithmic restrictions with bespoke trader interactions and high wagering thresholds.
Operating across the UK and Ireland, the brand relies on raw, mathematically superior pricing over complex promotional gimmicks to drive high-value organic customer acquisition. During the 2024/25 Premier League season, independent data crowned AK Bets as the market’s most generous football bookmaker with a remarkably tight 102.7% average overround. Supported by a proprietary odds-pricing joint venture (FUMIN DATA) and robust content-led marketing strategies—including high-profile horse racing sponsorships and targeted golf and darts media takeovers—the platform delivers elite regional conversion rates alongside ultra-rapid payout speeds for players.
Commission Type
RevShare, CPA, Hybrid
Payout Frequency
Monthly
Min Payout
100 GBP
Negative Balance
Reset
License
United Kingdom (UKGC)
Founded
2024
Software
Income Access
Branded Traffic
Forbidden
NGR Formula
NGR = Bets - Bonuses - Chargebacks - Fraud - Other - Other Fee - Progressive Fee - Taxes - Wins
Target GEOs
Brands
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Not a licensed gambling operator (grade ceiling B); intermediary broker carries pass-through default risk; isolated payment disputes reported early 2026; iGaming terms (RevShare/NCO/bundling/cookie) undisclosed.
N/A
On request
Campaign-dependent via AM (e.g. CPL SOI sweeps ~$2.40); 5% sub-affiliate
Weekly / Net-15 / Net-30 ($100 min)
On req.
On req.
N/A
On request
Campaign-dependent via AM (e.g. CPL SOI sweeps ~$2.40); 5% sub-affiliate
Weekly / Net-15 / Net-30 ($100 min)
S2S On req. / API On req.
Mid-sized multi-vertical CPA broker with strong Affise tracking, but no gambling license and undisclosed iGaming terms cap it at C.

N/A
On request
On request
Once a month
On req.
On req.
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On request
On request
Once a month
S2S On req. / API On req.

N/A
On request
On request
Once a week
On req.
On req.
N/A
On request
On request
Once a week
S2S On req. / API On req.

N/A
On request
On request
Upon request
On req.
On req.
N/A
On request
On request
Upon request
S2S On req. / API On req.

N/A
On request
On request
Twice a month
On req.
On req.
N/A
On request
On request
Twice a month
S2S On req. / API On req.

N/A
On request
On request
Once a week
On req.
On req.
N/A
On request
On request
Once a week
S2S On req. / API On req.