Bethard Affiliates
Claim profileFull affiliate T&C, exact NGR/admin-fee deductions, and hold period are gated behind account registration and cannot be pre-verified; the brand also passed through two ownership changes (EEG 2021 → Gameday/Prozone 2023) within a short window.
Editorial
A safe, Tier-1-licensed (MGA + Sweden) casino/sportsbook program whose standout is a genuine no-negative-carryover policy with no cross-brand bundling, though a churned ownership history and login-gated commercial terms keep it out of the top tier.
House Grade
Potential
Medium
RevShare
~20%
Available on request via account manager (rate private)
Monthly (Net-10)
Yes
Yes
Potential
Medium
RevShare
~20%
Available on request via account manager (rate private)
Monthly (Net-10)
S2S Yes / API Yes
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Overview
Bethard Affiliates is an ideal choice for professional marketers, programmatic media buyers, and traffic owners targeting highly regulated European territories—particularly the saturated Swedish and Finnish markets. Driven by its high-energy challenger identity, "Winners Dare More," the program pairs strong consumer incentives like zero player fees with robust contractual protections for affiliates. Partners looking for a compliance-first, operationally stable counterparty with transparent Income Access tracking and minimized downside risk will find Bethard to be a highly secure and scalable long-term partner.
Program Highlights
- Flexible Commission Structures: Offers a tiered monthly Revenue Share model ranging from 20% to 50% of Net Gaming Revenue (NGR), with bespoke CPA, CPC, and Hybrid deals available upon private negotiation.
- Favorable Risk Mitigation: Features a strict "no negative carryover" policy that resets negative balances to zero monthly, alongside a guarantee of no cross-brand bundling.
- Advanced Tracking Engine: Powered by the robust Income Access platform, providing detailed reporting, real-time statistics, and a competitive 60-day cookie window.
- Player-Centric Conversion Hooks: Core brands feature zero deposit or withdrawal fees for players, substantially improving registration-to-deposit conversions and maximizing player lifetime value.
- Reliable Payout Terms: Commission payments are processed monthly on Net-10 terms, with a low €100 minimum threshold for digital wallets (Skrill, Neteller) and €500 for bank wire transfers.
Bethard Affiliates is the official affiliate program for premium iGaming brands Bethard Casino, Fastbet Casino, and Cardbet Casino. Established initially under Gameday Group PLC, the brand went through a notable corporate cycle, including an acquisition by Esports Entertainment Group (EEG) in 2021 and a subsequent strategic divestiture in February 2023. Today, the business operates stably under the Malta-registered private entity Prozone Limited, backed by Together Gaming Solutions PLC. This private operational restructuring successfully shields the affiliate program from legacy corporate liabilities, ensuring commercial stability and safety for marketing partners.
The platform delivers high-performance sports betting, casino, and live casino verticals, featuring a vast library of over 3,645 games from more than 51 top-tier developers alongside highly competitive sportsbook odds. Operating with a compliance-first strategy, Bethard focuses exclusively on highly regulated European jurisdictions. Prozone Limited holds active Tier 1 licenses from the Malta Gaming Authority (MGA) and the Swedish Gambling Authority (Spelinspektionen), cementing Sweden as its core market stronghold while also targeting regions like Finland, Spain, and Ireland. Conversely, the program strictly prohibits traffic from jurisdictions like the United States, France, and the United Kingdom, from which it strategically withdrew in 2020.
Program Details
Verified Jul 2026Commission Type
RevShare, CPA Available, Hybrid Available
Commission Details
RevShare 25-50%
Payout Frequency
Monthly (Net-10)
Min Payout
100 EUR
Admin Fee
25-45%
Negative Balance
Reset
Cookie Duration
60 days
License
Malta (MGA), Spelinspektionen (SGA)
Founded
2018
Software
Income Access
NGR Formula
NGR = Bets - Admin Fee - Bonuses - Fraud - Other - Returned Stakes - Taxes - Wins
Target GEOs
Brands
Brands in the program (2)
2 casino brands running on this program are reviewed on CasinoMass:
Target GEOs
Target GEOs
Bethard Affiliates Reports (0)
Report an IssueNo reports filed against this program.
Bethard Affiliates Reviews (0)
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