Bethard Affiliates

Bethard Affiliates is best suited for established iGaming publishers, sports-betting portals, and Nordic-focused media buyers capable of delivering high-intent, compliant traffic. Its dual Tier-1 licensing and multi-vertical offer make it a legitimate monetization option across target European markets — but a heavy administrative-fee deduction and an active-player quota mean you need consistent volume to make the effective rate worthwhile.

Program Highlights

• Commission Models: Standard Revenue Share tiers range from 25% to 50% NGR by monthly NDC count, with CPA, Hybrid, and sub-affiliate structures available upon manager approval.
• Administrative Fees: Net commission is calculated after a 25%–45% "administration cost" deducted from gross revenue (plus deductions for winnings, bonuses, fraud, returned stakes and taxes), so the effective rate is materially below the nominal tier.
• Negative Balance Policy: Marketed as "no negative carryover," but qualified by a High-Roller clause where a player's negative monthly balance exceeding €10,000 is ring-fenced and carried forward against that player's future earnings for up to 12 months.
• Software & Tracking: Powered by the Income Access (Paysafe) platform with a 60-day cookie; S2S is available via the platform, but there is no public API/webhooks — reporting integrations are set up by account/AM negotiation.
• Payout Terms: Monthly earnings on a Net-10 schedule via Bank Wire, Skrill, or Neteller, with a €100 minimum withdrawal. A minimum of 5 NDCs/month is required to keep default tier rates — below that, the operator may change the deal without notice.

Established in 2012, Bethard Affiliates is the official partner program for the Bethard Casino & Sportsbook and Fastbet brands. Operating under the ultimate ownership of Cherry with Friends AB (since January 2024), the group manages player acquisition across regulated European jurisdictions via subsidiary Prozone Limited, backed by a Malta Gaming Authority B2C licence (MGA/B2C/908/2021) and a Swedish Gambling Authority (Spelinspektionen) domestic licence.

The consumer product line spans a large casino library, live-dealer games, Pay 'N Play conversion via Fastbet, and a fixed-odds sportsbook. Core target markets include Sweden, Norway, Germany, and Canada, while the UK and US are excluded. Note that the brand has passed through three ownership changes in as many years, a churn history that has previously coincided with retroactive changes to affiliate deal terms.