Betsson Group

Betsson Group Affiliates is the ideal "Core Partner" for professional affiliates who prioritize fiscal stability and long-term earnings protection. It is specifically suited for high-volume SEO sites and media buyers seeking a diversified brand portfolio that minimizes financial risk through its NCO policy and global market presence. Choose BGA if you require the institutional reliability of a Nasdaq-listed parent company combined with the technical sophistication of an AI-driven platform to maximize player LTV across Europe and Latin America.

Program Highlights

• Competitive Commission Structures: Tiered Revenue Share ranging from 25% to 45% (reaching up to 50% for specific brands), with custom CPA and Hybrid deals available upon request.

• Affiliate-First Protections: A strict "No Negative Carryover" policy ensures balances reset to zero monthly, while "No Bundling" prevents losses on one brand from affecting profits on another.

• Reliable & Transparent Payouts: Commissions are finalized and available by the 10th of every month, featuring a low €50 minimum payout via Bank Wire, Skrill, Neteller, or player account transfers.

• Advanced Technical Suite: Integration via the MyAffiliates platform supports S2S postbacks for media buyers, API access for automated reporting, and HTML5 creative galleries in 30+ languages.

• Passive Revenue Growth: A one-tier sub-affiliate program offers 10% of referred partners’ commissions, a rate significantly higher than the industry average.

Betsson Group Affiliates (BGA) is the multi-award-winning marketing arm of Betsson AB, a Nasdaq Stockholm-listed industry giant with a heritage dating back to 1963. Headquartered in Malta, the group manages a diverse portfolio of over 20 premium iGaming brands, including global flagships such as Betsson and Betsafe, alongside localized leaders like Italy’s StarCasinò and Latin America’s Inkabet. With operations spanning 24 licensed jurisdictions, BGA offers partners the institutional security of a publicly traded entity that reported over €1.1 billion in annual revenue for the 2025 financial year.

The program is powered by the proprietary "Techsson" platform and a dedicated AI Center of Excellence, which optimizes player retention and lifetime value through real-time recommendation engines and sophisticated churn prediction models. This technological edge, combined with a robust 5.2% monthly churn rate, ensures that affiliates benefit from high-conversion environments and industry-leading CRM. Whether targeting established Nordic territories, high-growth sectors in Latin America, or the expanding CEECA region, BGA provides the localized creative assets and multi-lingual support necessary for international scaling.