Betterplay Partners

Betterplay Partners represents a sophisticated and financially stable choice for professional media buyers, SEO publishers, and traffic networks aiming to maximize the lifetime value of their traffic. By combining deep-funnel NetRefer tracking technology with complete volatility insulation via their No Negative Carryover guarantee, they significantly lower the operational risk for partners. This program is an exceptional fit for publishers targeting specific geographic corridors like Poland and Australia, where its deeply localized brands convert regional traffic far more effectively than generic international portals.

Program Highlights

• Competitive Tiered Commissions: Affiliates can tap into a revenue share model starting at a baseline of 30% and scaling up to an attractive 50% of Net Revenue, entirely driven by monthly First Time Depositor (FTD) volume.
• Guaranteed No Negative Carryover: Traffic partners are shielded from the volatility of high-rolling players, with all negative balances strictly reset to zero at the start of every calendar month.
• Tailored Contract Formats: Beyond default revenue share, media buyers and networks can directly negotiate customized Cost Per Acquisition (CPA), flexible hybrid deals, or fixed placement flat fees with their dedicated account managers.
• Enterprise-Grade Infrastructure: The network runs on the premier NetRefer tracking software, equipping affiliates with real-time statistical reporting, automated fraud protection modules, and deep-funnel server-to-server (S2S) postbacks.
• Effortless Aggregator Integration: Performance monitoring is streamlined via automated tracking APIs, supporting seamless synchronization with major industry aggregators like Nifty Stats and StatsDrone.

Betterplay Partners is a specialized B2B partner network operating in the competitive global iGaming sector, having officially entered active operations in the fourth quarter of 2024. Managed by the experienced "Just Affiliates" team and backed by the Curaçao-licensed parent company Forwell Investments B.V., the network provides a rock-solid infrastructure for digital publishers and traffic networks looking to scale player acquisition. To facilitate seamless operations within European and Western markets, the program utilizes a UK-based subsidiary, Forwell Ltd, to act as its merchant of record. Betterplay Partners established clear industry intent early on by stepping out as a physical exhibitor at the prestigious iGB Affiliate Barcelona conference in January 2025.

Instead of a generic single-brand approach, the network maintains a highly diversified portfolio tailored to specific regional regulations, payment preferences, and demographics. Its flagship international gaming portal, HotSlots, hosts a massive library of over 7,000 titles from premier game providers , while its geo-targeted brands provide highly specialized solutions for local markets. These include Janusz Casino, which features localized payment options and native support for Polish players , and KingSpin AU, which focuses on delivering high-definition live casino streaming to the Australian market. This multi-brand setup allows affiliates to optimize traffic conversion by targeting niche, high-intent local keywords that circumvent standard search engine volatility.