Betway Partners

The Super Partners affiliate program (formerly Betway Partners) is best suited for high-volume, enterprise-level marketing partners and established iGaming publishers seeking long-term financial stability and strong brand conversion. Its core competitive edge stems from the institutional backing of its NYSE-listed, debt-free parent, Super Group (SGHC), combined with the global conversion power of flagship brands like Betway, Jackpot City, and Spin Casino. The ideal use case is running scaled, multi-brand acquisition campaigns across highly regulated Tier-1 markets and high-growth emerging territories where payment reliability and dedicated operational support are paramount.

Program Highlights

• Commission Structure: Performance-tiered Revenue Share from 25% to 40% by monthly First-Time Depositors (0–10 FTDs: 25%, 11–40: 30%, 41–100: 35%, 101+: 40%), with customized CPA and hybrid deals available via account-manager negotiation.
• Negative Carryover & High-Roller Policy: Standard negative balances reset to zero each calendar month, subject to an isolated High-Roller policy (players generating ≥ $10,000 negative net revenue in a month, when the brand aggregate is negative by ≥ $2,000). No cross-brand bundling.
• FTD Activity Quotas: Rolling active-customer minimums — failing to maintain new FTD acquisition over cumulative 6-to-24-month windows progressively decays the revenue share from 25% down to 0%.
• Payouts: Processed monthly by the 10th working day; minimum threshold €100 for e-wallets (Skrill, Neteller, PayPal, ecoPayz) and €700 for bank wire.
• Technical Infrastructure: Proprietary backend supporting Server-to-Server (S2S) postbacks, custom pixel tracking, an authenticated partner API, and dashboard analytics that refresh every 2 hours.
• Licensing & Reputation: Tier-1 frameworks (UKGC, MGA, AGCO Ontario) and $750M+ in cumulative partner payouts, despite legacy forum reputational friction tied to past network consolidations.

Originally established in 2006 as the dedicated marketing vehicle for the Betway brand, the operation transitioned through several structural iterations — including bringing program management in-house in 2018 — before unifying under the global Super Partners identity in 2023. In June 2024, parent Super Group executed a full operational consolidation, migrating all active accounts into the centralized Buffalo Partners / Super Partners platform infrastructure to streamline support and administration across its portfolio.

Today, Super Partners operates as the official affiliate network for Super Group (SGHC Limited, NYSE: SGHC), a debt-free, pure-play global online gaming operator holding licences in over ten regulated jurisdictions. Operating under primary Tier-1 licences from the UK Gambling Commission (UKGC), Malta Gaming Authority (MGA), and AGCO in Ontario, Canada — alongside strong footprints across Africa (South Africa, Nigeria, Ghana, Kenya) and New Zealand — the network provides enterprise affiliates with broad global market access backed by institutional corporate governance.