C-Partners

The operational history of C Partners offers a definitive case study in risk management for iGaming media buyers working within volatile national markets. Choosing a program with an exclusive CPA-only model and a short payout schedule serves as the safest setup for affiliates , as it completely insulates them from the long-term operational, tax, and legal liabilities faced by a parent operator. By securing flat payouts on a rapid schedule, affiliates successfully recovered ad spend and protected their revenue before the platform went offline. Ultimately, this program represents an ideal short-term use case for agile media-buying teams looking to maximize rapid conversion rates in focused geographies without risking the sudden loss of a passive, recurring revenue stream.

Program Highlights

• CPA-Only Compensation Model: The program operated solely on a Cost-Per-Action (CPA) structure based on verified first-time deposits (FTDs) , intentionally excluding standard Revenue Share or hybrid frameworks.
• Negotiable Baseline Payouts: While third-party directories listed a baseline CPA rate of €65 to €80 for Ukrainian traffic , exact terms remained flexible and negotiable with account managers based on traffic volume and source.
• Frequent Reconciliation Windows: Affiliates benefited from excellent cash flow management through semi-monthly (bi-weekly) payout schedules processed twice a month.
• Low Payout Thresholds: The minimum withdrawal limit was set at an accessible €50 (or UAH equivalent) directly from the operator , or €100 through external network references.
• Strict Traffic & Compliance Standards: Traffic was restricted exclusively to Ukraine for users aged 21 and older , allowing major media-buying channels like Facebook Ads, TikTok, and Google PPC while strictly prohibiting unapproved creatives and influencer "earning schemes".
• Gated Technical Configurations: Standard tracking metrics were readily available on the user dashboard , but advanced technical integrations—including server-to-server (S2S) postbacks, webhooks, and direct reporting APIs—required manual setup by an assigned account manager.

C Partners was the exclusive, in-house direct affiliate program for Casino.ua, an iGaming brand operated by LLC "CASINO.UA". Launched on January 2, 2024, the program was designed to drive high-volume traffic exclusively within the strictly regulated domestic market of Ukraine. Operating under a centralized framework initially governed by KRAIL, the platform specialized entirely in the gambling vertical , leveraging an extensive entertainment library of 8,000 to 10,000 games and an optimized mobile frontend to maximize player acquisition.

The program utilized a proprietary, custom-designed Supply-Side Platform (SSP) providing a partner dashboard with customizable reporting tools rather than standard third-party software. While player retention was driven by advanced gamification loops powered by the Smartico CRM suite , underlying corporate and legal vulnerabilities heavily impacted the program's longevity. Following a massive tax evasion investigation targeting its ownership, the company entered voluntary liquidation on April 2, 2026 , leading to the suspension of the affiliate platform and the final termination of its online casino license by the Playcity regulator on June 11, 2026.