Caesars Affiliates

Caesars Affiliates is an essential program for organic search (SEO) publishers, sports betting portals, and casino review sites seeking to monetize legal US and Canadian gaming traffic with maximum brand trust. While paid media buyers must account for the 90-day holding period and loyalty deduplication filters, the combination of top-tier conversion rates, guaranteed payment security, and deep land-based player LTV makes this program a premier choice for North American iGaming publishers.
Program Highlights

• Flexible Remuneration: Baseline CPA deals from $100–$400 for Sportsbook and $150–$500 for Casino, alongside negotiated 20%–40% RevShare and hybrid structures.
• Institutional Financial Stability: Tier-1 licensing across state gaming boards backed by a publicly traded corporate parent guarantees reliable payouts.
• Robust Tracking Suite: Powered by Income Access with support for 30-day cookie windows, state-specific promo codes, and S2S postback tracking.
• Omnichannel Player LTV: Cross-platform connection to Caesars Rewards drives higher retention by awarding physical hotel and dining perks for digital wagers.
• Core Covenants to Note: Enforces an uncapped negative balance carry-over policy, a 90-day holding period for FTD qualification, and a 36-month Caesars Rewards active-member exclusion clause.

Caesars Affiliates operates as the primary performance marketing engine for Caesars Entertainment, Inc., managing customer acquisition across top-tier brands including Caesars Sportsbook, Caesars Palace Online Casino, and WSOP.com. Operating in legal North American jurisdictions across regulated US states and Ontario, Canada, the program gives publishers direct access to premium sports betting, iGaming, and peer-to-peer poker verticals. Backed by NASDAQ-listed parent entity Caesars Entertainment (NASDAQ: CZR), partners benefit from exceptional financial stability, complete elimination of offshore default risks, and high conversion rates driven by immense mainstream brand recognition.

Powered by the Income Access tracking suite, the platform equips affiliates with dynamic marketing assets, server-to-server (S2S) postbacks, and 30-day last-click cookie attribution. While standard onboarding defaults to high-value Cost-Per-Acquisition (CPA) structures to streamline state-by-state compliance, negotiated Revenue Share (20%–40% NGR) and hybrid agreements are available for enterprise partners. A key operational advantage is its integration with the Caesars Rewards loyalty network, which boosts long-term player lifetime value (LTV) by linking online wagering directly to physical resort perks.