Cheddar Affiliates

Cheddar Affiliates is fundamentally optimized for established, professional media buyers and veteran publishing teams capable of driving consistent, high-volume traffic to comfortably cross the program's €500 payout barrier. While its total corporate anonymity and heavy Net Gaming Revenue dilution vectors require careful strategic planning, the combination of an enterprise-grade tracking platform and a monthly negative balance reset offers a stable environment for seasoned iGaming marketers. It is an ideal fit for high-volume campaigns, though entry-level publishers may prefer scaling up on platforms with lower payment thresholds first.

Program Highlights

• Flexible Commission Options: Features a default flat 25% Revenue Share (RevShare) model, with custom Cost Per Acquisition (CPA) and Hybrid structures open to custom negotiation for high-volume partners.
• No Negative Carryover: Safeguards monthly affiliate earnings by fully absorbing player-driven losses and automatically resetting negative account balances to zero at the start of each calendar month.
• Detailed NGR Deductions: Shifting operational overhead to the publisher, Net Gaming Revenue (NGR) is calculated by subtracting player winnings, promotional bonuses, network administration fees, chargebacks, regional gaming taxes, progressive jackpot contributions, and game developer royalties.
• High Payout Parameters: Imposes a strict minimum payout threshold of €500 across all available payment methods (including Skrill, SWIFT, and direct Bank Transfer), with distributions processed monthly by the 15th.
• Structured Onboarding Pipeline: Requires a comprehensive, three-phase registration process that captures security details, accounting preferences (including Sage ID options), and specialized traffic categorization.

Cheddar Affiliates operates as a dedicated business-to-business (B2B) marketing program within the global iGaming and online casino sector. Powered by Paysafe’s mature Income Access tracking infrastructure, the platform provides independent online publishers and media buyers with standardized cookie-based tracking and a localized reporting interface available in both English and Arabic. Launched under Version 1.0 terms in July 2024, the program positions itself alongside mid-tier offshore networks, leveraging its well-recognized tech stack to ensure high data and tracking reliability.

While its technical infrastructure is solid, potential marketing partners face a completely anonymous corporate counterparty. Cheddar Affiliates does not publicly disclose its parent company, physical address, or regulatory gaming licenses, which shifts a higher level of operational and administrative risk onto the affiliate. Furthermore, the network maintains high operational standards through rigorous traffic quality controls—explicitly banning search engine brand bidding—and holds the discretionary authority to mandate sensitive anti-money laundering (AML) and ultimate beneficial owner (UBO) corporate verifications prior to releasing commissions.