ComeOn Connect

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Graded F for counterparty conduct, not for licensing — this is a genuinely Tier-1 (MGA / Swedish Spelinspektionen) operator, but its documented treatment of affiliates is the problem. Multiple complaints on GPWA (including the 'worst programs' thread) report the operator unilaterally and RETROACTIVELY cutting agreed commission rates — accounts on 50% reportedly slashed to a flat 10% without notice — and threatening account closure or confiscation of accrued and future commission if the change was contested. Separately, in September 2019 it exited the entire UK market abruptly, forcing partners to pull all UK collateral on very short notice and terminating all UK player commission streams, citing the affiliate agreement to call non-compliance a material breach. Commercially it also carries exceptionally high administrative/platform fees that compress a nominal 45% RevShare to roughly 25-30% effective, and a highly restrictive 7-day cookie window that penalises slow-converting SEO traffic. There is no crypto payout option. Structural positives do exist — No Negative Carryover, no cross-brand bundling, an Omarsys real-time dashboard, Net-10 monthly payouts and strong localized Nordic/EU brands — but they do not offset a demonstrated willingness to alter agreed terms after the fact. Only consider this program with a signed, rate-locked contract negotiated directly, and monitor for retroactive changes; treat historical/recurring commission streams as at risk.

Editorial

Grade F despite Tier-1 MGA/Sweden licence: GPWA-documented retroactive commission cuts (50% slashed to 10%), confiscation threats, abrupt 2019 UK exit. High admin fee, 7-day cookie. Only with a signed rate-locked contract; do not rely on term stability.

House Grade

Earning
Potential

Medium

True
RevShare

~25%

CPA

By individual AM negotiation; trigger is deposit + real-money play above a set threshold (harder than a simple FTD)

Payout

Monthly, Net-10 (€50 min; bank wire, Neteller, Skrill)

S2S

Yes

API

Yes

Earning
Potential

Medium

True
RevShare

~25%

CPA

By individual AM negotiation; trigger is deposit + real-money play above a set threshold (harder than a simple FTD)

Payout

Monthly, Net-10 (€50 min; bank wire, Neteller, Skrill)

Tracking

S2S Yes / API Yes

SwedenGermanyFinlandTier 1 (MGA + Sweden Spelinspektionen)

✓ Tier-1 Licensed (MGA/SE)✓ No Negative CarryoverRevShareCPASub-AffiliateHigh Counterparty RiskEstablished Media Buyers (Contract-Protected Only)

Overview

ComeOn Connect is highly recommended for established iGaming affiliates and high-volume media buyers focusing heavily on regulated Nordic and mainland European markets like Sweden, Finland, and Germany. Choosing this program gives marketers access to localized consumer brands that boast strong conversion rates and player retention, propelled by high-profile media campaigns and premium data integrations like Kambi. However, due to its high administrative fee deductions and strict activity clauses that risk retroactive commission slashing, it is best utilized by consistent traffic providers who can leverage high volumes to negotiate customized written contract protections and offset the program's inherent business-to-business cost-containment measures.

Program Highlights

Tiered Revenue Share Plans: Promoters can earn up to a nominal 45% commission for online casino traffic and up to 40% for sportsbooks based on monthly Net Gaming Revenue (NGR) milestones.
Favorable Accounting Policies: The network operates with a strict no-negative-carryover policy and avoids cross-brand bundling, letting partners start each calendar month with a clean slate.
Omarsys Software Engine: Affiliates gain real-time access to performance metrics, data tracking, fraud protection tools, and gated API integrations through the specialized Omarsys management platform.
Flexible Payment Framework: Earnings are processed monthly on a Net-10 basis with a low €50 minimum withdrawal threshold via bank wire transfer, Skrill, or Neteller.
Sub-Affiliate Incentives: Includes a multi-tiered secondary reward model giving affiliates a 10% monthly commission override on any referred marketing partners.
Critical Operational Risks: Partners face exceptionally high administrative fees that compress actual payouts, a short 7-day cookie lifetime, and a documented history of retroactive commission cuts down to 10% for accounts failing to deliver consistent first-time depositors.

ComeOn Connect serves as the official, consolidated affiliate marketing platform for the ComeOn Group, a Tier 1 international iGaming operator and key subsidiary of Cherry AB. Established through the strategic merger of Cherry Affiliates and Earn Affiliates, the program centralizes the marketing efforts of over 15 highly localized casino and sportsbook brands, including flagship properties like ComeOn!, Mobilebet, and Casinostugan. Backed by an organization generating an estimated $100M to $250M in annual revenue and ranking 21st in the 2025 EGR Power 50 list, the program holds premier regulatory credentials from the Malta Gaming Authority (MGA) and the Swedish Gambling Authority (Spelinspektionen). While it executed a total exit from the United Kingdom in 2019, it focuses its market presence on mainland Europe and the Nordic territories.