Coolbet Partners

Coolbet Partners is best suited for established sports and casino affiliates seeking max counterparty security and high conversion rates in Northern European and Latin American markets. While the 30% RevShare cap and active player quotas require consistent traffic volume, the program's robust institutional backing by SEGA SAMMY, award-winning proprietary sportsbook, and reliable payment history make it a dependable partner for compliance-minded publishers.

Program Highlights

• Commission Models: Standard Revenue Share up to 30%, with tailored CPA and Hybrid deals available upon direct manager negotiation.
• Target Geographic Footprint: Focused primarily on Estonia, Sweden, Finland, Chile, Peru, Ecuador, and non-restricted Canadian provinces.
• Payment Terms: Payouts are issued monthly via Skrill or Bank Wire Transfer, subject to a €100 minimum withdrawal threshold (fiat-only).
• Tracking Architecture: Powered by Income Access and Cellxpert platforms with day-level stats freshness and S2S postback support.
• Commercial Rules: Features single-brand unbundled structure, an estimated 22% GGR admin fee, and a hard requirement of 5 active players to qualify for monthly withdrawals.

Established in Tallinn, Estonia, Coolbet is an iGaming brand offering sports betting, online casino games, live dealer, and peer-to-peer poker. Operating under Malta-registered Polar Limited, the operator transitioned into the entertainment portfolio of Japan's SEGA SAMMY Group in 2025 following its prior acquisition by GAN Ltd. Coolbet maintains a strict compliance posture backed by Tier-1 licensing from the Malta Gaming Authority (MGA), the Estonian Tax and Customs Board (EMTA), and the Swedish Gambling Authority (SGA).

Coolbet Partners serves as the direct affiliate marketing program for the brand, enabling publishers to monetize traffic across core target regions, including the Baltics, Nordics, select Latin American markets (Chile, Peru, Ecuador), and Canada (excluding Ontario and Alberta). The program operates across Income Access and Cellxpert tracking platforms, providing postback capabilities, gated API access, and daily statistical updates.