DoubleUp Partners

DoubleUp Partners was ideally suited for performance marketers and media buyers seeking high introductory revenue shares and zero negative carryover protection in key European and North American grey markets. Although operations permanently ended in early 2024 due to regional market re-regulation and margin compression, the platform remains a prime model of turnkey affiliate operations and targeted multi-brand marketing within the iGaming industry.
Program Highlights

• Flexible Remuneration: Provided a tiered Net Gaming Revenue share ranging from 25% to 45%, featuring a flat 50% introductory rate for the first three months, plus custom CPA and hybrid options.
• Favorable Terms: Maintained a strict zero negative carryover policy with monthly balance resets and independent, unbundled reporting across brands.
• Technical Infrastructure: Powered by Cellxpert, supporting real-time tracking telemetry, S2S postbacks, sub-affiliate commission overrides of 5%, and monthly payout clearings.
• Target Markets: Specialized in monetizing real-money gaming traffic in high-ARPU territories such as Canada, Finland, Norway, and New Zealand.

DoubleUp Partners operated as the proprietary affiliate marketing platform for DoubleUp Group and its parent entity R&B Innovations N.V., launching in June 2021. Grounded by executive management in Malta and an offshore Curaçao eGaming license, the program managed player acquisition for dedicated B2C online casino brands. Its operational strategy targeted traffic across international markets, including Canada, Finland, Norway, Ireland, and New Zealand.

The program's promotional portfolio featured two main gaming properties: Doggo Casino, engineered for broad international appeal, and Norppa Kasino, a Nordic-focused brand built with localized Pay N Play rails and environmental conservation messaging. Running on the Cellxpert tracking engine, DoubleUp Partners delivered real-time analytics, automated postbacks, and flexible deal structures until the parent organization permanently ceased operational activity in February 2024.