Enlabs Partners

Enlabs Partners is the ultimate choice for professional media buyers, SEO networks, and localized content publishers seeking a stable, financially bulletproof partner in the highly regulated Baltic and Nordic iGaming landscapes. Unlike offshore networks with unpredictable regulatory risks , this program leverages Entain’s immense corporate backing to offer transparent, compliance-first monetization. Whether your traffic is optimized for sportsbooks, traditional online casino entertainment, or instant-play "PayNPlay" models , Entain NCE Partners provides the brand recognition, technological reliability, and predictable cash flow required to maximize long-term player lifetime value.

Program Highlights

• Tiered Commission Tiers: Offers a performance-driven sliding scale starting at 25% (0–10 FTDs) up to a competitive 40% (41+ FTDs) revenue share , alongside custom CPA and hybrid deals by negotiation.
• Favorable Financial Policies: Operates under an audited average effective NGR of approximately 66% , backed by a strict No Negative Carryover (NCO) policy that resets negative balances monthly and protects partners from progressive jackpot wins.
• Enterprise-Grade Infrastructure: Powered by the MyAffiliates tracking platform with a standard 30-day cookie window and protected by Entain's enterprise-level CrowdStrike cyber-security network.
• Reliable Monthly Payouts: Commissions are distributed monthly on a Net-1 to Net-10 basis via Bank Wire, Skrill, Neteller, or direct Player Account Transfer with a minimum payout threshold starting at €50 to €100.

Entain NCE Partners (formerly Enlabs Partners) is the premier, compliance-first affiliate marketing program representing a prominent portfolio of localized iGaming brands across the Baltic and Nordic regions. Originally founded in 2008 as Lifland Affiliates and later rebranded to Enlabs Partners in 2019 , the program reached a major corporate milestone in March 2021 when its parent company, Enlabs AB, was acquired by the FTSE 100 sports betting and gaming giant, Entain plc. Today, the program operates as a fully integrated subsidiary of Entain, offering partners institutional-grade financial security, eliminating counterparty risk, and providing access to highly regulated, high-converting European markets.

The program manages six highly localized gaming brands tailored to distinct regional demographics and licensing frameworks. This includes the flagship brand OPTIBET, an all-in-one sports betting and casino portal operating since 2005; Ninja Casino and Boost Casino, which pioneer frictionless "PayNPlay" bank-authenticated gaming ; and specialized local brands like Laimz, Nutz, and Klondaika. Backed by robust national licenses from authorities such as Latvia's IAUI, Estonia's EMTA, and Sweden's Spelinspektionen , the program operates with high regulatory adaptability, utilizing cutting-edge integrations like EveryMatrix's OddsMatrix and Sporting Risk's BetBuilder to optimize player retention.