Entain Partners

Entain Partners is a "Tier 1" program best suited for professional, compliance-focused organizations. It is the ideal choice for affiliates targeting high-growth regulated markets like the US (via BetMGM) and Europe, where established brand trust is the primary driver of conversion. While the manual compliance hurdles and negative carryover policies require a sophisticated approach, the program remains a cornerstone for partners looking to leverage multi-billion dollar infrastructure and a multi-award-winning brand portfolio.

Program Highlights

• Tiered Revenue Share: Standard commissions reach up to 35% based on monthly First Time Depositor (FTD) performance.
• Flexible Deal Structures: CPA and Hybrid models are available upon request for affiliates with verified, high-quality traffic.
• Market Dominance: Access to brands with massive search volume, such as Ladbrokes (11M monthly visits) and Coral (10.4M monthly visits).
• Global Reach: Targeted opportunities in 30+ regulated or regulating territories, including the UK, Spain, Italy, Australia, and the US.
• Reporting & Tech: A centralized proprietary dashboard featuring real-time analytics and cross-brand earnings.

Entain Partners is the centralized affiliate platform for Entain PLC, a FTSE 100 global gaming giant. Representing the strategic evolution of the former GVC Holdings, the program manages a portfolio of over 35 iconic brands, including Ladbrokes, Coral, bwin, and the US powerhouse BetMGM. With operations spanning worldwide and a commitment to 100% regulated market revenue, Entain provides partners with access to high-equity brands that generate millions of monthly visits and possess deep-rooted consumer trust. The program is built on a proprietary technology stack that powers billions of transactions annually, offering affiliates a distinct "omnichannel advantage".