Entain Partners
Editorial
Recognizable brands. Contractual manipulation reported and NCO terms undisclosed — approach with caution.
House Grade
Potential
Low
RevShare
~20%
On request
Weekly
No
No
Potential
Low
RevShare
~20%
On request
Weekly
S2S No / API No
Overview
Entain Partners is a "Tier 1" program best suited for professional, compliance-focused organizations. It is the ideal choice for affiliates targeting high-growth regulated markets like the US (via BetMGM) and Europe, where established brand trust is the primary driver of conversion. While the manual compliance hurdles and negative carryover policies require a sophisticated approach, the program remains a cornerstone for partners looking to leverage multi-billion dollar infrastructure and a multi-award-winning brand portfolio.
Program Highlights
- Tiered Revenue Share: Standard commissions reach up to 35% based on monthly First Time Depositor (FTD) performance.
- Flexible Deal Structures: CPA and Hybrid models are available upon request for affiliates with verified, high-quality traffic.
- Market Dominance: Access to brands with massive search volume, such as Ladbrokes (11M monthly visits) and Coral (10.4M monthly visits).
- Global Reach: Targeted opportunities in 30+ regulated or regulating territories, including the UK, Spain, Italy, Australia, and the US.
- Reporting & Tech: A centralized proprietary dashboard featuring real-time analytics and cross-brand earnings.
Entain Partners is the centralized affiliate platform for Entain PLC, a FTSE 100 global gaming giant. Representing the strategic evolution of the former GVC Holdings, the program manages a portfolio of over 35 iconic brands, including Ladbrokes, Coral, bwin, and the US powerhouse BetMGM. With operations spanning worldwide and a commitment to 100% regulated market revenue, Entain provides partners with access to high-equity brands that generate millions of monthly visits and possess deep-rooted consumer trust. The program is built on a proprietary technology stack that powers billions of transactions annually, offering affiliates a distinct "omnichannel advantage".
Program Details
Verified May 2026Commission Type
RevShare, CPA Available, Hybrid Available
Commission Details
RevShare 25-35%
Payout Frequency
Weekly
Min Payout
100 GBP
Admin Fee
Yes
Negative Balance
Carried over
License
Gibraltar, United Kingdom (UKGC), Malta (MGA)
Founded
2016
Software
In-house
Branded Traffic
Forbidden
NGR Formula
NGR = Bets - Admin Fee - Bad Debts - Bonuses - Chargebacks - Fraud - Payment Fee - Returned Stakes - Taxes - Wins
Target GEOs
Restricted GEOs
Brands
Brands in the program (9)
9 casino brands running on this program are reviewed on CasinoMass:
Entain Partners Reports (0)
Report an IssueNo reports filed against this program.
Entain Partners Reviews (0)
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