Eshkol Affiliates

Eshkol Affiliates is a viable option specifically for professional media buyers and independent affiliates with high-value traffic targeting regulated markets like the United Kingdom, Canada, and Ireland. While the tier-1 UKGC and MGA brand licensing provides a highly compliant environment that converts well, the affiliate operation functions as an opaque layer that carries real administrative risks and rigid default negative carryover terms. To effectively safeguard marketing margins and ensure long-term profitability, prospective partners should proceed with caution and actively engage account managers to secure written, customized contracts that waive negative carryover and establish airtight payment tracking terms prior to routing live traffic.

Program Highlights

• Flexible Commission Models: Partners can access a baseline revenue share tier ranging from 12.5% up to 45%, with customized Cost Per Acquisition (CPA) deals (ranging from €75 to €250) and hybrid payouts available upon direct negotiation.
• No Brand Bundling: The platform utilizes a single-brand commission model where earnings are calculated independently, ensuring that negative balances or big player wins on one casino brand will not wipe out positive commissions earned on another.
• Uncapped Negative Carryover: By default, the program enforces a negative balance carryover policy, meaning substantial player jackpot wins will roll over to future months and block new payouts until the deficit is cleared. However, this clause can be manually waived during onboarding negotiations.
• Enterprise Tracking Suite: Powered by the MyAffiliates platform, the network includes a real-time dashboard, an automated XML API engine, and server-to-server (S2S) postback integration, though it is technically restricted to static parameters and non-encrypted HTTP processing.
• Payment Terms and Thresholds: Commissions are processed on a monthly settlement cycle with a minimum payout threshold of €100 for digital e-wallets and $200/€250 for traditional bank wire transfers.
• Noted Operational Red Flags: Affiliate webmaster communities (such as the GPWA) have documented historical payment withholding disputes and administrative delays. Additionally, the program shares management staff and contacts with legacy blacklisted networks Europartners and Nethive.

Eshkol Affiliates is the public-facing affiliate marketing program managed under Eshkol Media, a performance marketing network and specialized media buying agency established in 2004 with operations routed from Gibraltar. The program focuses on driving user acquisition for a traditional portfolio of fiat-currency online casino and sports betting brands, featuring flagship properties like Magic Red Casino alongside Neptune Play, Europa Casino, and PlayFrank. A primary advantage of the network is its top-tier regulatory architecture; the player-facing operations are powered by highly stable white-label systems licensed under the United Kingdom Gambling Commission (UKGC) via AG Communications Limited and the Malta Gaming Authority (MGA) via Aspire Global International Limited. This strict regulatory framework ensures fully compliant pathways for targeting high-value users across competitive, heavily regulated jurisdictions.