Friends of Dench
Admin/provider fees (up to ~22%) erode the headline RevShare and attribution is session-only — not built for SEO. Confirm the effective NGR terms with your AM.
Editorial
Casino/sportsbook network on Dench's own tech (Bet99, Casino Sinners) — 35–55% RevShare, no cross-brand bundling, €5k high-roller isolation. But admin fees drag the effective rate and cookies are session-only. Best for media buyers in Canada/Bulgaria.
House Grade
Potential
Medium
RevShare
~35%
By negotiation (no standard CPA)
Monthly (€50 min)
Yes
No
Potential
Medium
RevShare
~35%
By negotiation (no standard CPA)
Monthly (€50 min)
S2S Yes / API No
Overview
Friends of Dench is best suited for performance affiliates driving targeted traffic into Canada, Bulgaria, or broader European casino and sportsbook verticals. Although session-based cookie attribution favors direct acquisition flows over long-tail SEO, the program’s absence of cross-brand bundling and robust high-roller isolation make it a reliable choice for partners seeking competitive revenue share terms on enterprise-grade iGaming software.
Program Highlights
- Commission Tiers: Tiered Revenue Share model ranging from 35% to 55% based on monthly New Depositing Players (NDPs).
- Risk Protection: Negative carryover resets monthly, supported by a €5,000 high-roller isolation clause to safeguard standard earnings.
- Brand Isolation: Zero cross-brand bundling, ensuring performance losses on one operator do not offset revenue earned on another.
- Tracking Infrastructure: In-house tracking software using session-based cookie attribution with real-time dashboard analytics.
- Payout Terms: Monthly payouts with a €50 minimum threshold, accessible via Bank Wire, Skrill, Neteller, and EcoPayz.
Friends of Dench is the official partner program for iGaming brands built on the proprietary software architecture of Dench eGaming Solutions Limited. Integrated directly into the Dench Core platform and Giselle V2 CRM engine, the program delivers real-time telemetry and player tracking across both casino and sports betting verticals. By eliminating external tracking dependencies, the network provides direct reporting across its multi-jurisdictional operator portfolio.
The program represents a diverse group of localized and global brands, including Bet99 targeting the Canadian market, Casino Sinners covering Europe and LATAM, and state-regulated Bulgarian operators such as Alphawin, Everbet, and Slotino. This operational design allows partners to benefit from high player retention driven by automated CRM mechanisms and gamified loyalty systems while scaling referral volume across distinct regional licenses.
Program Details
Verified Aug 2026Commission Type
RevShare (tiered)
Payout Frequency
Monthly (€50 min)
Brands in the program (2)
2 casino brands running on this program are reviewed on CasinoMass:
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