
Closed May 2022: EMG Affiliates terminated all partner contracts with 48-hour notice. Naming clash with the unrelated Curaçao 'Aff. House Affiliates' (VipSlots) program.
Editorial
Program is defunct: active affiliate contracts were shut down and player equity terminated. No new-player tracking, no S2S, daily-only stats. Do not onboard; decommission any legacy links pointing to these brands.
House Grade
Low
~30%
AM-negotiated
Monthly (20th)
No
Yes
Low
~30%
AM-negotiated
Monthly (20th)
S2S No / API Yes
House Affiliates is best suited for professional media buyers, SEO publishers, and affiliate networks looking to monetize compliant European and Commonwealth casino traffic. Choose this program if you require the stability of Tier-1 UKGC/Gibraltar licensing, low £50 payout thresholds, and a pure "no negative carryover" model that protects recurring earnings against big player wins.
House Affiliates is a UKGC and Gibraltar-licensed performance marketing platform focused on Tier-1 regulated iGaming jurisdictions, including the United Kingdom, Canada, and New Zealand. Operating in strategic alignment with ActiveWin and parent operator Grace Media Limited, the program serves as the acquisition hub for a dedicated portfolio of online casino, slots, bingo, and sports betting brands—including Mango Spins, Hot Streak, Bogof Bingo, and BetMVP. Built on RavenTrack’s specialized tracking engine, the platform provides server-to-server (S2S) postbacks, secure attribution, and compliance tools tailored to strict regulatory environments.
To ensure operational and legal clarity for compliance teams, House Affiliates is distinct from similarly named offshore operations, such as the Curaçao-licensed "Aff. House Affiliates". Its UKGC-focused technical stack leverages automated terms re-acceptance popups, encrypted KYC document lockers, and two-way reporting APIs. This framework grants media buyers direct visibility into clicks, registrations, and deposits while insulating campaign operations against regulatory friction.
Commission Type
RevShare, CPA Available, Hybrid Available
Payout Frequency
Monthly (20th)
Min Payout
150 GBP
Admin Fee
Yes
Negative Balance
Reset
Cookie Duration
Session-based
License
United Kingdom (UKGC), Gibraltar
Founded
2022
Software
RavenTrack
Branded Traffic
Forbidden
NGR Formula
NGR = Bets - Bad Debts - Chargebacks - Fraud - Licensing Fee - Other Fee - Payment Fee - Returned Stakes - Royalty Fee - Taxes - Wins
Target GEOs
Brands
7 casino brands running on this program are reviewed on CasinoMass:
No reports filed against this program.
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