Kindred Affiliates
35% admin fee on Gross Win (10% in Australia) reduces effective RevShare to ~10-15%. Negative carryover uncapped by default (NNCO negotiable). No crypto payouts. Strict compliance: no incentives, no brand PPC bidding, no SMS — breaches close the account and forfeit commissions. Regulated markets only (exited US/Canada).
Editorial
Blue-chip, state-backed operator (FDJ/Unibet), Tier-1 licensed across the UK, Nordics and Australia, near-zero counterparty risk. But a 35% admin fee cuts effective RevShare to ~10-15% and NCO is uncapped by default. For compliant regulated-market publishers.
House Grade
Potential
Medium
RevShare
~20%
€40-200 (Denmark tiered)
Monthly (€100 min)
Yes
Yes
Potential
Medium
RevShare
~20%
€40-200 (Denmark tiered)
Monthly (€100 min)
S2S Yes / API Yes
Overview
Kindred Affiliates is an ideal partner for established, high-volume publishers and media buyers targeting regulated European and Australian markets. Backed by FDJ’s sovereign-level financial standing, the program eliminates traditional counterparty insolvency risk. While administrative fee deductions and strict regional compliance guidelines require high-intent, fully compliant traffic, the network offers strong conversion rates, reliable payouts, and independent brand performance without cross-bundling.
Program Highlights
- Commission Model: Offers a tiered base Revenue Share ranging from 20% to 30% based on monthly NGR, plus an optional 5% "Commission Booster" for partners referring 20+ new depositing players per month. A flat 35% administrative fee is applied to Gross Win (10% for Australian traffic).
- Alternative Payouts & Sub-Affiliates: Negotiable CPA and Hybrid deals scale up to €200 per player for casino verticals, with CPA enforced exclusively in markets like Denmark. Includes a 5% sub-affiliate commission on referred partner earnings.
- Tracking & Infrastructure: Powered by the NetRefer platform, supporting S2S postback tracking, automated XML API data reporting, daily NGR updates, and a 45-day last-click cookie attribution model.
- Payout Parameters: Payments are issued monthly within 10 to 15 working days via Bank Wire Transfer, Neteller, or Skrill, subject to a €100 minimum payout threshold.
- Policy Mechanics: Features uncapped negative carryover by default (negotiable for custom no-negative carryover plans), with zero brand bundling across portfolio properties.
Kindred Affiliates is the official partner network of Kindred Group, operating as a primary business unit under French state-backed operator La Française des Jeux (FDJ) following its acquisition in October 2024. Tracing its origins back to Unibet’s establishment in 1997, the group manages a multi-brand iGaming portfolio across casino, sports betting, poker, and bingo, featuring major properties such as Unibet, 32Red, Maria Casino, Otto Casino, Vlad Cazino, Storspelare, and Bingo.com.
Following a strategic complete exit from North American jurisdictions in mid-2024, the program operates under a 100% locally licensed, compliance-first strategy. Its target footprint spans key Tier-1 regulated GEOs across Europe and Australia, including the United Kingdom, Sweden, Denmark, the Netherlands, France, Romania, Estonia, and Australia.
Program Details
Verified Jul 2026Commission Type
RevShare, CPA, Hybrid, Sub-affiliate (5%)
Commission Details
CPA 40-200 EUR, RevShare 20-35%, Sub-Affiliate 5%
Payout Frequency
Monthly (€100 min)
Min Payout
100 EUR
Admin Fee
35,00%
Negative Balance
Carried over
Cookie Duration
45 days
License
Malta (MGA), Spelinspektionen (SGA), Romania (ONJN)
Founded
1997
Software
NetRefer
Branded Traffic
Forbidden
NGR Formula
NGR = GGR - Admin Fee - Bonuses - Chargebacks - Fraud - Loyalty - Other Fee - Payment Fee - Taxes
Target GEOs
Restricted GEOs
Brands
Brands in the program (20)
20 casino brands running on this program are reviewed on CasinoMass:
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