Kindred Affiliates

Kindred Affiliates is an ideal partner for established, high-volume publishers and media buyers targeting regulated European and Australian markets. Backed by FDJ’s sovereign-level financial standing, the program eliminates traditional counterparty insolvency risk. While administrative fee deductions and strict regional compliance guidelines require high-intent, fully compliant traffic, the network offers strong conversion rates, reliable payouts, and independent brand performance without cross-bundling.

Program Highlights

• Commission Model: Offers a tiered base Revenue Share ranging from 20% to 30% based on monthly NGR, plus an optional 5% "Commission Booster" for partners referring 20+ new depositing players per month. A flat 35% administrative fee is applied to Gross Win (10% for Australian traffic).
• Alternative Payouts & Sub-Affiliates: Negotiable CPA and Hybrid deals scale up to €200 per player for casino verticals, with CPA enforced exclusively in markets like Denmark. Includes a 5% sub-affiliate commission on referred partner earnings.
• Tracking & Infrastructure: Powered by the NetRefer platform, supporting S2S postback tracking, automated XML API data reporting, daily NGR updates, and a 45-day last-click cookie attribution model.
• Payout Parameters: Payments are issued monthly within 10 to 15 working days via Bank Wire Transfer, Neteller, or Skrill, subject to a €100 minimum payout threshold.
• Policy Mechanics: Features uncapped negative carryover by default (negotiable for custom no-negative carryover plans), with zero brand bundling across portfolio properties.

Kindred Affiliates is the official partner network of Kindred Group, operating as a primary business unit under French state-backed operator La Française des Jeux (FDJ) following its acquisition in October 2024. Tracing its origins back to Unibet’s establishment in 1997, the group manages a multi-brand iGaming portfolio across casino, sports betting, poker, and bingo, featuring major properties such as Unibet, 32Red, Maria Casino, Otto Casino, Vlad Cazino, Storspelare, and Bingo.com.

Following a strategic complete exit from North American jurisdictions in mid-2024, the program operates under a 100% locally licensed, compliance-first strategy. Its target footprint spans key Tier-1 regulated GEOs across Europe and Australia, including the United Kingdom, Sweden, Denmark, the Netherlands, France, Romania, Estonia, and Australia.