LeoVegas Affiliates

LeoVegas Affiliates is a tier-1, enterprise-grade program ideal for active, high-volume publishers looking to leverage top-converting brands with strong player retention and major corporate backing from MGM Resorts International. Because the program actively enforces soft dormancy policies (Clause 5.4)—terminating historical commission streams if a partner stops sending new traffic—it is best suited for media buyers and continuous acquisition publishers rather than passive content owners seeking long-term legacy yields.

Program Highlights

• Commission Structure & Tiers: Tiered monthly revenue share based on referred NGR—25% (<€5k), 30% (€5k–€15k), 35% (€15k–€30k), and 40% (>€30k). CPA deals (estimated around €60–€90) and Hybrid terms are gated by traffic quality, supplemented by a 2%–5% sub-affiliate referral commission.
• Deductions Framework: Nominal commission yield is calculated on $\text{Net Win}$ using the following formula:
  $$\text{Net Win} = \text{Gross Win} - (\text{Player Bonuses} + \text{Fraud Costs} + \text{Progressive Contributions} + \text{Network Fees})$$
  Additionally, operational Admin Fees cover player CRM retention, free credits, and loyalty gifts.
• Payment Terms & Methods: Earnings are distributed monthly before the 15th for account balances reaching the €50 minimum payout threshold. Supported withdrawal options include Bank Wire Transfer (processed exclusively in Euro), Neteller, and Skrill.
• Negative Carryover & Fraud Exceptions: Features a default "no negative carryover" policy for player winnings that resets balances to zero at the start of each month. However, negative balances arising from Fraud Costs are explicitly excluded from resets and carried forward indefinitely.
• Geo Compliance Oversight: Requires localized marketing compliance in strict markets, including Ontario’s strict ban on displaying sign-up inducements and the Netherlands' requirement to verify an audience composed of 95% users aged 24 or older.

Established in 2012, LeoVegas Affiliates serves as the official marketing partnership channel for the LeoVegas Mobile Gaming Group, backed by parent hospitality enterprise MGM Resorts International. Operating under legal entities like GameTech Marketing Limited and Gaming Momentum Limited, the program serves as the marketing portal for nine consumer-facing brands—including flagship mobile casino LeoVegas, alongside specialized regional and sports portals such as BetMGM, BetUK, Royal Panda, Expekt, Pink Casino, 21.co.uk, GoGoCasino, and Slot Boss. The group holds tier-1 gaming licenses across major regulated markets including Malta (MGA), the UK (UKGC), Ontario (AGCO), the Netherlands (KSA), Sweden (SGA), and Denmark (DGA).

Running on standard fiat architecture and centralized tracking via NetRefer, the program drives traffic across casino, live table, and sportsbook verticals supported by premium sports partnerships with clubs like Manchester City F.C. and Inter Milan. Standard remuneration operates on a monthly volume-based Revenue Share ladder calculated against Net Gaming Revenue ($\text{NGR}$), starting at 25% and scaling up to 40%, with CPA, hybrid deals, and sub-affiliate structures available upon private negotiation.