LiveScore Bet Affiliates

LiveScore Bet Affiliates is an ideal match for established, compliance-conscious iGaming publishers with high-quality traffic streams optimized for the United Kingdom, Ireland, and Nigeria. Its standout value proposition is the ability to leverage massive, built-in brand familiarity from the global LiveScore media network, which dramatically enhances player conversion and acquisition rates. While publishers must carefully factor in the heavily burdened NGR formula and the loss of passive equity caused by rigid post-termination clauses , the program remains a premier choice for generating robust short-to-medium-term revenue from premium sports betting and mobile casino verticals.

Program Highlights

• Competitive Commission Starting Tier: Offers a strong default starting rate of 40% Revenue Share based on Net Gaming Revenue (NGR) , with alternative CPA and hybrid structures available exclusively through direct negotiation with an account manager.
• No Negative Carryover Protection: Features a favorable policy that resets negative player balances to zero at the start of each calendar month, ensuring past high-winning players do not penalize future affiliate earnings.
• Heavily Burdened NGR Calculation: Affiliate payouts are derived from a net figure subjected to thorough operational deductions, including third-party platform licensing fees (Income Access and Kambi), finance and payment processing charges, player identity verification (KYC) checks, local gaming taxes, and a mandatory monthly 0.15% GambleAware charitable donation.
• Income Access Infrastructure: Tracking and compliance reporting are powered by the reliable Income Access backend ; however, advanced tracking utilities like Server-to-Server (S2S) postbacks and public affiliate APIs are gated and must be manually configured by an account manager.
• Dependable Monthly Payouts: Commissions are processed reliably by the 15th of each month via Bank Wire Transfer or Neteller. The program features a low £25 minimum threshold for local UK transfers, though a higher £200 barrier applies to international payments.
• Strict Inactivity and Post-Termination Rules: Marketers must navigate strict soft dormancy clauses for traffic drops and an aggressive post-termination clause that completely stops all lifetime revenue share commissions immediately upon agreement termination.

LiveScore Bet Affiliates is the partner marketing division of LiveScore Betting & Gaming (Gibraltar) Limited, a primary subsidiary operating under the parent umbrella of LiveScore Group Ltd. Established as an independent entity following its corporate demerger from the Gamesys group in 2019 , the brand operates on a powerful "convergence model" that seamlessly bridges high-traffic sports media with direct sportsbook and casino transactions. Powered globally by the premium Kambi sportsbook platform and integrating an extensive inventory of over 800 casino titles , the platform benefits significantly from the excellent consumer visibility and immense global reach of the flagship LiveScore media network, which engages over 100 million active users worldwide.

Operating with strict Tier 1 regulatory credentials, the program holds dual licensing under the supervision of the United Kingdom Gambling Commission (UKGC) and the Gibraltar Gambling Commissioner. To safeguard its brand assets and support promotional safety, the program maintains high compliance standards and integrates automated digital channel monitoring through a strategic partnership with Rightlander. Following a consolidation of its European footprint in late 2025—which resulted in strategic exits from highly volatile regulatory environments in the Netherlands and Bulgaria due to rising operational taxes and regulatory costs —LiveScore Bet has focused its commercial resources entirely into proven, high-yield jurisdictions. The program maintains a dedicated core market focus on the United Kingdom, Ireland, and Nigeria.