LottoGo Affiliates
Uncapped negative carryover — one big jackpot win can zero your month; take CPA/Hybrid, not pure RevShare.
Editorial
Tier-1 UKGC-licensed lottery-betting + casino brand from veteran operator Annexio — clean payment record, but RevShare is AM-gated and negative carryover is uncapped. Media buyers: take a flat CPA/Hybrid to dodge jackpot volatility; skip pure RevShare.
House Grade
Potential
Low
RevShare
On request
$10–$60 per FTD (negotiated)
Monthly ($100 min)
Yes
On req.
Potential
Low
RevShare
On request
$10–$60 per FTD (negotiated)
Monthly ($100 min)
S2S Yes / API On req.
Overview
LottoGo Affiliates is an ideal partner for paid media buyers, search engine marketers, and high-volume lottery content publishers seeking a financially secure, highly licensed operator in regulated markets. Performance media buyers should prioritize its flat CPA deals to lock in immediate ROI without exposure to jackpot win volatility , while organic SEO webmasters and lottery portals can leverage hybrid structures to maximize long-term yield from recurring ticket subscriptions and casino cross-selling.
Program Highlights
- Flexible Commercial Models: Features negotiated CPA structures ($20 to $50+ per qualified FTD) , tiered Revenue Share (ranging from 10% to 45% NGR) , Hybrid deals ($20 CPA + 15% RevShare) , and a 2% sub-affiliate referral override.
- Tracking & Tech Stack: Powered by the enterprise CAKE platform , supporting Server-to-Server (S2S) postback integrations , dynamic SubID parameter tracking , and daily dashboard updates.
- Payment Terms: Minimum payout threshold of $100 / £100 processed on a monthly cycle via Bank Wire Transfer, Skrill, and Neteller.
- Target GEOs: Focused on high-converting Tier-1 geographic markets, including the UK, Ireland, Australia, Canada (Ontario), and select European territories.
- Carryover & Risk Mechanics: Standard contracts enforce a negative carryover policy where negative NGR balances roll over into subsequent months , making CPA or Hybrid deals the preferred option to insulate against major jackpot wins.
LottoGo Affiliates (operating commercially as Affiliate Empire) is the official affiliate program for LottoGo.com, a premier B2C digital lottery betting and online casino brand. Managed by the Isle of Man-based Annexio Group, the company launched its flagship platform in 2018 to combine global lottery draw wagering with digital scratchcards, live casino streams, and over 2,000 slot titles. Annexio operates under a layered, multi-jurisdictional licensing portfolio across Tier-1 regulated jurisdictions, including the UK Gambling Commission (UKGC), Jersey, Ireland, Australia (Northern Territory), and Canada (Ontario AGCO). While Annexio voluntarily surrendered its local Isle of Man B2C licence in 2025 to centralize B2C activities in its core consumer markets, its global corporate headquarters remain on the island.
Unlike traditional lottery ticket couriers that physically buy paper tickets, LottoGo utilizes a secondary lottery betting model where players wager on raw draw outcomes (such as the US Powerball or EuroMillions). Large jackpot prize pools are protected through specialized insurance policies and capital market hedging strategies. To stabilize affiliate earnings and offset lower ticket demand during baseline draw periods, LottoGo actively cross-sells acquired lottery users into high-margin instant win games, scratchcards, and digital casino verticals.
Program Details
Verified Aug 2026Commission Type
RevShare, CPA, Hybrid, Sub-affiliate (2%)
Payout Frequency
Monthly ($100 min)
Min Payout
100 USD
Negative Balance
No data
License
Isle of Man, United Kingdom (UKGC), New Jersey (DGE)
Founded
2021
Software
CAKE
Branded Traffic
Forbidden
NGR Formula
NGR = Bets - Wins - Payment Fee - Bonuses - Loyalty - Chargebacks - Admin Fee - Taxes - Fraud
Target GEOs
Brands
Brands in the program (1)
1 casino brand running on this program is reviewed on CasinoMass:
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