Lottomatica Partners

For professional publishers and media buyers targeting the highly regulated, high-barrier Italian iGaming market, Lottomatica Partners stands out as the premier institutional-grade affiliate program. Operated by GBO Italy S.p.A. under the parent company Lottomatica Group S.p.A., this program is backed by a publicly listed FTSE MIB market leader, completely eliminating the "payment risk" often associated with smaller offshore operators. By offering a powerful multi-brand portfolio, no negative carryover, and transparent multi-vertical tracking, it provides professional affiliates with the ideal compliant infrastructure to securely maximize the lifetime value of Italian domestic traffic. Program Highlights Dominant Multi-Brand Ecosystem: Gain single-portal access to Italy's most highly converting legal brands: Lottomatica, GoldBet, and Planetwin365. Flexible & Competitive Rewards: Access account-managed reward structures featuring a standard RevShare of 25% to 40% (bespoke up to 60% ) or robust Cost Per Acquisition (CPA) plans starting at €40 and reaching up to €300 for qualified, verified players. Affiliate-First Financial Policies: Benefit from a strict no negative carryover policy and no brand bundling across core GBO Italy brands, ensuring each of your campaigns operates as an independent profit center. Enterprise-Grade Technology: Advanced tracking and reporting powered by the award-winning Income Access platform (alongside secondary integrations with NetRefer and Alanbase ), featuring S2S postback capabilities and daily tracking updates. Secure Payment Infrastructure: Dependable, audited monthly payments processed in partnership with Nuvei via Bank Wire, PayPal, Skrill, and Neteller, with a low minimum threshold. Company Overview Lottomatica Group S.p.A. is the first Italian operator in the legal gaming market authorized by the Customs and Monopoly Agency (ADM) and holds a position of clear market dominance as one of the largest gaming players in Europe. Listed on Euronext Milan and recognized as a constituent of both the STOXX Europe 600 and the prestigious FTSE MIB index, the Group commands unmatched corporate stability. Under GBO Italy S.p.A., the group operates an expansive, audited multichannel network that generated over €32.5 billion in bets during the first nine months of 2025 alone, demonstrating massive domestic player liquidity. Through the unified Lottomatica Partners program, affiliates can seamlessly promote ADM-certified offerings spanning the entire spectrum of online gaming. This comprehensive catalog includes sports betting (iSports), online casino games (iGaming), online poker, bingo, skill games, and Italy's legacy lotteries. Backed by strategic expansion—including the landmark €625 million acquisition of SKS365 (Planetwin365) —Lottomatica Partners offers a compliant, secure, and highly optimized vehicle for publishers looking to scale their business within Italy's strictly regulated "informational comparison" marketing framework.