L

Lottomatica Partners

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Verified Jul 2026
casinobettingpoker

House Grade

A

This is an Italy-only program — players must reside in Italy and hold a Codice Fiscale, and CPAs only validate after ID verification (Italian law). The biggest constraint is regulatory: the 'Decreto Dignità' bans direct gambling advertising, so affiliates must run informational/comparison content, not promotional creatives — violations can mean account termination and commission forfeiture. The headline 25-40% rev-share is eroded by Italy's gaming taxes plus a ~20-25% admin fee, so model your effective rate (the flat €40+ CPA is often cleaner). Reward plans are bespoke and account-managed, the affiliate API is gated, and there is no crypto payout. Its compensating strengths are real: a publicly-listed FTSE-MIB parent, ADM Tier-1 licensing, NNCO, no bundling and audited monthly Nuvei payouts make payment risk negligible. Best for compliance-literate SEO/comparison publishers focused on the Italian market.

Editorial

The unified affiliate program for Lottomatica Group — Italy's dominant, Euronext Milan-listed (FTSE MIB) gaming operator with ~30% online market share across Lottomatica, GoldBet and Planetwin365. It's an institution-grade, near-zero-payment-risk partner: Tier-1 ADM licensing, no negative carryover, no brand bundling, a €40+ standard CPA (25-40% rev-share, bespoke to 60%), Income Access tracking and audited monthly payouts via Nuvei. The trade-off is that it's Italy-exclusive and governed by the strict 'Decreto Dignità' advertising ban, so it only suits compliant, comparison-style affiliates with genuine Italian domestic traffic.

Earning
Potential

Medium

True
RevShare

~25%

CPA

€40 standard per validated player (bespoke up to ~€300)

Payout

Monthly (low ~€30-100 threshold)

Tracking

S2S Yes / API No

ItalyTier-1 (Italy ADM n.15017)
✓ Euronext Milan-Listed (FTSE MIB)✓ Italy ADM Licensed (n.15017)✓ No Negative CarryoverRevShareCPAHybridSub-affiliateSEO PublishersMedia Buyers

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Overview

Final Takeaway For professional publishers and media buyers targeting the highly regulated, high-barrier Italian iGaming market, Lottomatica Partners stands out as the premier institutional-grade affiliate program. Operated by GBO Italy S.p.A. under the parent company Lottomatica Group S.p.A., this program is backed by a publicly listed FTSE MIB market leader, completely eliminating the "payment risk" often associated with smaller offshore operators. By offering a powerful multi-brand portfolio, no negative carryover, and transparent multi-vertical tracking, it provides professional affiliates with the ideal compliant infrastructure to securely maximize the lifetime value of Italian domestic traffic. Program Highlights Dominant Multi-Brand Ecosystem: Gain single-portal access to Italy's most highly converting legal brands: Lottomatica, GoldBet, and Planetwin365. Flexible & Competitive Rewards: Access account-managed reward structures featuring a standard RevShare of 25% to 40% (bespoke up to 60% ) or robust Cost Per Acquisition (CPA) plans starting at €40 and reaching up to €300 for qualified, verified players. Affiliate-First Financial Policies: Benefit from a strict no negative carryover policy and no brand bundling across core GBO Italy brands, ensuring each of your campaigns operates as an independent profit center. Enterprise-Grade Technology: Advanced tracking and reporting powered by the award-winning Income Access platform (alongside secondary integrations with NetRefer and Alanbase ), featuring S2S postback capabilities and daily tracking updates. Secure Payment Infrastructure: Dependable, audited monthly payments processed in partnership with Nuvei via Bank Wire, PayPal, Skrill, and Neteller, with a low minimum threshold. Company Overview Lottomatica Group S.p.A. is the first Italian operator in the legal gaming market authorized by the Customs and Monopoly Agency (ADM) and holds a position of clear market dominance as one of the largest gaming players in Europe. Listed on Euronext Milan and recognized as a constituent of both the STOXX Europe 600 and the prestigious FTSE MIB index, the Group commands unmatched corporate stability. Under GBO Italy S.p.A., the group operates an expansive, audited multichannel network that generated over €32.5 billion in bets during the first nine months of 2025 alone, demonstrating massive domestic player liquidity. Through the unified Lottomatica Partners program, affiliates can seamlessly promote ADM-certified offerings spanning the entire spectrum of online gaming. This comprehensive catalog includes sports betting (iSports), online casino games (iGaming), online poker, bingo, skill games, and Italy's legacy lotteries. Backed by strategic expansion—including the landmark €625 million acquisition of SKS365 (Planetwin365) —Lottomatica Partners offers a compliant, secure, and highly optimized vehicle for publishers looking to scale their business within Italy's strictly regulated "informational comparison" marketing framework.

Program Details

Commission Type

RevShare, CPA, Hybrid, Sub-affiliate

Payout Frequency

Monthly (low ~€30-100 threshold)

Brands in the program (1)

1 casino brand running on this program is reviewed on CasinoMass:

1,116,949/mo searches

Target GEOs

Italy

Lottomatica Partners Reviews (0)

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House Grade

B

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House Grade

C

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