Mr Affiliate

Mr Affiliate is best suited for established performance publishers and media buyers looking for strong enterprise backing, established brand recognition, and regulated conversion paths across core European and international territories. However, prospective partners should factor key contractual trade-offs into their business models: despite promotional zero-negative carryover claims, the legally binding agreement enforces negative carryover roll-overs, minimum activity quotas, and the potential for retroactive commission zeroing during sudden jurisdictional exits.

Program Highlights

• Remuneration Structures: Features a tiered Revenue Share model ranging from 25% to 45% based on monthly First-Time Depositors (FTDs), with bespoke enterprise tiers up to 50% subject to a €60,000 revenue cap. Individually negotiated CPA and Hybrid commission structures are also available.
• Payment & Financial Terms: Commission payouts are processed on a monthly schedule within the first 8 business days via Direct Bank Wire, Skrill, or Neteller. Minimum payout thresholds are set at €100 ($500 for legacy US accounts).
• Tracking & Infrastructure: Built on NetRefer software, utilizing a default 30-day tracking cookie window, URL redirects, and Server-to-Server (S2S) postback capabilities. The program explicitly does not offer sub-affiliate commission trees.
• Target Geos & Exclusions: Primary operational regions include Sweden, Denmark, Italy, Ontario, and Rest-of-World. Spain and the United Kingdom are designated prohibited territories following strategic brand withdrawals.
• Contractual Rules & Risk Clauses: Operating terms enforce a quota requiring at least 4 FTDs per rolling 3-month period to maintain rates, 50% account dormancy fees after 6 months of inactivity, and an unmitigated negative carryover policy under Clause 8.3 of the legal T&Cs despite zero-reset marketing claims.

Mr Affiliate functions as the central performance marketing platform for flagship iGaming brands, including Mr Green Casino and William Hill International. Originally created as a bespoke partner channel for Mr Green, the program's legal entity is Admar Services (Gibraltar) Limited, operating under its ultimate parent company, Evoke plc (formerly 888 Holdings). Backed by Tier 1 regulatory frameworks—including the Malta Gaming Authority (MGA), Swedish Gambling Authority (SGA), UK Gambling Commission (UKGC), and Ontario’s AGCO—the program serves multi-vertical sports betting and casino operations across international markets.