MyCasinoShare

As a case study in geo-targeted performance marketing, MyCasinoShare was originally designed for publishers driving Benelux regional traffic and promoting specialized verticals like dice games and virtual sports. While highly effective at launch for acquiring Belgian players, the program highlights the vulnerabilities single-market networks face in volatile regulatory landscapes. Publishers looking to promote its former flagship brands today—such as Blitz.be—can do so through centralized networks like Gaming1 Affiliates.

Program Highlights

• Regulated Benelux Target: Marketed licensed B+ Belgian operators (Blitz.be and Supergame.be) along with an offshore Curaçao expansion option (Supergamecasino.com).
• Localized Verticals: Tailored around high-margin regional player preferences, including dice slots, interactive roulette, card games, and virtual sports.
• Enterprise Tech Integration: Powered by Income Access software for real-time reporting, dynamic creative delivery, and conversion tracking.
• Flexible Revenue Share: Provided launch incentives up to 50% NGR share, transitioning into tiered plans from 20% to 50% NGR (and later revised to a 35% progressive cap).
• Operational Status: Formally closed on July 1, 2023, due to sweeping federal prohibitions on Belgian gambling advertising.

MyCasinoShare launched on July 20, 2016, as a specialized iGaming performance marketing provider headquartered in the Netherlands. Operating under corporate entities MPT Gaming B.V. and 3Tal B.V., the program served as the primary marketing channel targeting the regulated Belgian online casino market. Its core product portfolio featured locally licensed B+ Belgian brands, including Blitz.be and Supergame.be, which specialized in regional verticals such as dice games, automated roulette, card games, and virtual sports. The network also outlined international scaling plans via Supergamecasino.com under a Curaçao license.

To handle campaign attribution, dynamic ad serving, and reporting, MyCasinoShare integrated its platform with Income Access, a tech provider owned by the Paysafe Group. Although it provided visual analytics and dedicated account management, the program faced narrow margins and evolving compliance challenges. Following strict Belgian federal decrees banning all third-party gambling advertising and affiliate marketing, MyCasinoShare permanently deactivated all tracking links and terminated operations on July 1, 2023.