NorthStar Bets Affiliates

NorthStar Bets affiliate program is best suited for publishers, media buyers, and content creators with dedicated Canadian web traffic. While affiliates must maintain steady acquisition flow to avoid the inactivity quota penalty and navigate negative carryover, the brand's strong local identity, editorial integration, and solid Playtech infrastructure make it a high-converting partner for compliant Canadian iGaming monetization.
Program Highlights

• Target Audience & Verticals: Strictly targets Canadian traffic across sportsbook, casino, live dealer, and poker verticals.
• Commission Model: Offers a default 30% Net Gaming Revenue (NGR) share, with CPA and hybrid deals available via custom negotiation for high-volume partners.
• Activity Quota: Requires at least 5 new active depositors every rolling 6 months; failing to meet this threshold reduces the commission rate to a 10% floor.
• Carryover & Accounting: Enforces uncapped negative balance carryover with single-wallet cross-vertical offsets and no multi-brand bundling risks.
• Payout Terms: Monthly payouts issued in CAD via direct bank wire or domestic EFT, with a minimum withdrawal threshold of CAD $100.
• Tracking Tech: Powered by the Mexos platform, supporting dynamic sub-IDs, postback webhooks, and daily batch reporting updates.

NorthStar Bets Affiliates serves as the performance-marketing engine for NorthStar Gaming Holdings Inc., driving player acquisition for its Canadian online sportsbook and Playtech-powered casino. Operating under a dual-licensing framework, the brand utilizes an iGaming Ontario and AGCO registration within Ontario, alongside a Kahnawake Gaming Commission license to target players across the rest of Canada. To differentiate itself in the domestic market, the platform integrates sports journalism, betting insights, and localized media content directly into its transactional user experience.

The affiliate program is managed through Mexos tracking technology, delivering dedicated creative assets, server-to-server postback capabilities, and sub-ID tracking for media buyers. Because the program operates within a strictly regulated Canadian framework, marketing partners must comply with local mandates—including Ontario’s ban on public signup inducement advertising—while managing single-wallet revenue accounting across both sports and casino verticals.