OLG Affiliate

The OLG Affiliate Program is best suited for Canadian content publishers, local sports media platforms, and specialized SEO affiliates targeting the regulated Ontario market. While the 36-month lead attribution cap and strict AGCO inducement-display restrictions prevent traditional aggressive bonus marketing, OLG counterbalances these limits with unmatched regional brand equity, state-backed payout stability, and high player conversion driven by long-standing domestic trust.

Program Highlights

• Commission Structure: Flat 30% Net Revenue Share for 36 months per referred lead, plus negotiable CPA — but the NGR base is net of bonuses, refunds, chargebacks, payment fees, provider royalties, taxes and discretionary costs, and monthly negative balances carry forward uncapped, so effective yield runs below the headline.
• Tracking Infrastructure: Built on Paysafe's Income Access, with S2S postback event relays, a 30-day conversion cookie window, and day-level (intraday) reporting.
• Payment Terms & Methods: Monthly CAD payouts, $100 minimum threshold, via bank wire plus Skrill or Neteller; no cryptocurrency. Payouts can take up to 45 days.
• Regulatory & Compliance Rules: Enforces strict AGCO guidelines prohibiting public bonus/inducement advertising and banning promotion of unlicensed, grey-market operators targeting Ontario.
• Brand Equity & Security: Exceptional local trust, exclusive digital lottery access, physical-to-digital venue partnerships, and effectively zero operator-insolvency risk.

The Ontario Lottery and Gaming Corporation (OLG) Affiliate Program, launched in May 2022 and powered by Paysafe's Income Access platform, is the first provincial lottery and gaming affiliate program in Canadian history. Backed by the Government of Ontario as a crown agency operating since 1975, OLG carries virtually zero counterparty risk and has contributed roughly CAD $55 billion to public provincial priorities. The program lets partners monetize local traffic for OLG.ca, an integrated single-wallet ecosystem offering online lottery (iLottery), digital casino titles, live dealer tables, and sports betting via the PROLINE+ brand. Operating under strict Alcohol and Gaming Commission of Ontario (AGCO) oversight, the brand serves only players physically located within Ontario.