OneUp Affiliates
Earnings bundle across all group brands, cookies are session-only, and a €20k high-roller carryover applies; new program with no payment track record yet.
Editorial
White Hat Gaming's new (2022) casino program (MGA/UKGC/Ontario/Curaçao brands) — 25–45% RevShare, S2S/API, strong counterparty. But earnings bundle across brands, a €20k high-roller carryover applies, cookies are session-only, no track record yet. FI/NO/CA.
House Grade
Potential
Medium
RevShare
~25%
By negotiation (AM)
Monthly (by 15th; €100 min)
Yes
Yes
Potential
Medium
RevShare
~25%
By negotiation (AM)
Monthly (by 15th; €100 min)
S2S Yes / API Yes
Overview
OneUp Affiliates is an ideal partner for affiliate marketers and media buyers driving localized European (especially Finnish) and Canadian iGaming traffic. Its combination of instant Pay 'n' Play registration architecture, retention-focused gamification tools, and competitive top-tier revenue shares makes it particularly well-suited for publishers looking to monetize casino traffic through optimized, friction-free player acquisition funnels.
Program Highlights
- Tiered Revenue Share Mechanics: Offers a 5-tier Net Gaming Revenue (NGR) scale starting at 25% and going up to 45% based on monthly player performance, with flexible CPA and hybrid deal structures available upon review.
- Tracking & Analytics Suite: Powered by the industry-standard Income Access platform, supporting daily stats reporting, S2S postbacks, API integrations, and session-based cookie attribution tracking.
- Reliable Financial Operations: Centralized monthly payments executed automatically by the 15th of each month with a low minimum payout threshold of €100 via Bank Wire Transfer, Skrill, or Neteller.
- Multi-Jurisdictional Licensing: Backed by regulatory frameworks across major global jurisdictions, including the Malta Gaming Authority (MGA), UK Gambling Commission (UKGC), Isle of Man GSC, AGCO (Ontario), and Curaçao.
Launched in 2022 under the corporate ownership of White Hat Gaming Limited, OneUp Affiliates is a prominent multi-brand iGaming partner program. The program operates as an umbrella marketing gateway for a portfolio of 19 casino properties—including brands such as Mahti Casino, Flaksi Casino, Kunkkukasino, and Toppz. The portfolio is specifically tailored for high-converting Northern European markets (predominantly Finland and Norway) alongside North American expansion in Ontario, Canada. By utilizing instant Pay 'n' Play (PnP) bank-ID verification transaction rails powered by Trustly and Zimpler, the program minimizes registration friction to maximize player acquisition and conversion rates.
Program Details
Verified Aug 2026Commission Type
RevShare, CPA
Commission Details
RevShare 25-45%
Payout Frequency
Monthly (by 15th; €100 min)
Min Payout
100 EUR
Admin Fee
Yes
Negative Balance
Reset
License
Malta (MGA)
Founded
2022
Software
Income Access
Branded Traffic
Forbidden
NGR Formula
NGR = Bets - Admin Fee - Bonuses - Chargebacks - Fraud - Other - Progressive Fee - Returned Stakes - Taxes - Wins
Target GEOs
Restricted GEOs
Brands
Brands in the program (13)
13 casino brands running on this program are reviewed on CasinoMass:
OneUp Affiliates Reports (0)
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