P4P Partners

P4P Partners is an excellent choice for media buyers, PPC specialists, and organic SEO publishers running Tier 1 acquisition campaigns who need high landing page conversion paired with strong long-term player retention. By combining multi-platform software stability, an internal player-support desk that protects user lifetime value, flexible commission options, and a high €10,000 negative carryover shield, the network provides publishers with a highly reliable, scalable environment for monetizing digital iGaming traffic.

Program Highlights

• Flexible Monetization Models: Tiered Revenue Share ranging from 25% to 50% NGR, CPA deals paying between €100 and €500 per First-Time Depositor (FTD), and customized Hybrid contracts.
• Protective Negative Balance Waiver: No negative carryover for deficits up to €10,000 per billing cycle, allowing net player balances to reset monthly.
• Tier 1 Target Market Localization: Focused GEO coverage across key regions including the Netherlands, Germany, Austria, Switzerland, Australia, New Zealand, Ireland, Canada, and Norway.
• Multi-Currency Financial Settlement: Reliable monthly payouts (with a low €150 minimum threshold) issued via cryptocurrencies (USDT, BTC, ETH, LTC, BCH) and fiat options (Wire Transfer, Skrill, Neteller).
• Advanced Tracking & Retention Integration: Powered by proven platform engines (SoftSwiss Affilka, Easy Rocket, Soft2Bet) combined with automated CRM retention workflows.

P4P Partners (People for People) is an international iGaming performance marketing network specializing in online casino and sportsbook verticals. While the direct affiliate partnership program officially launched in mid-2023, its parent enterprise brings over a decade of industry expertise, having delivered enterprise-grade backend customer support, CRM workflows, and VIP retention services since 2016. Legally registered in Seychelles with operational management headquartered in Paphos, Cyprus, the company leverages its strong operational foundation to drive high player retention and extend lifetime value across its brand portfolio.

The network manages a multi-platform portfolio of direct casino brands optimized for Tier 1 jurisdictions, including One Dun on Easy Rocket, Spades Queen on SoftSwiss, and Ninlay on Soft2Bet. This multi-engine architecture enables affiliates to match specific traffic sources with optimized landing funnels—achieving benchmark conversions such as 25%–30% click-to-deposit on high-intent PPC traffic and regional registration-to-deposit conversion spikes up to 100%. The entire ecosystem is directly integrated with an in-house multilingual ticketing support operation processing over 18,000 monthly requests, ensuring rapid resolution of user issues to protect recurring partner earnings.