Paddy Power Partnerships

Paddy Power Partnerships is best suited for sports publishers, SEO content portals, tipster networks, and compliance-focused media buyers driving high-intent UK and Irish traffic. If you require an established, regulated operator brand with massive market penetration that can maximize long-term conversion for British and Irish betting traffic, this program serves as a core commercial partner.
Program Highlights

• Tiered Revenue Share & Bespoke Deals: Earn up to 45% RevShare on casino products, a flat 25% on sportsbook, or negotiate custom CPA and Hybrid structures.
• High-Converting Brand Equity: Capitalize on top-tier brand recognition to achieve strong click-to-register ratios across UK and Irish traffic.
• Multi-Vertical Monetization: Monetize players across Sportsbook, Casino, Poker, Bingo, Vegas, and Daily Fantasy Sports.
• Dependable Monthly Settlements: Automated monthly payouts via Bank Wire, Skrill, and Neteller with a low £50/€50 payment threshold.
• Reliable Tracking & Tools: Powered by NetRefer with a 45-day cookie duration window, deep links, and dynamic odds feeds.

Paddy Power Partnerships is the official affiliate program for Paddy Power, a premier sports betting and gaming brand operating under Flutter Entertainment plc. Backed by Tier-1 regulatory licensing from the UK Gambling Commission, Malta Gaming Authority, and Irish Revenue Commissioners, the brand primarily targets sports and gaming audiences across the UK and Ireland. Its multi-vertical portfolio spans fixed-odds sportsbook, online casino, poker, bingo, and Vegas slots, delivering strong conversion and player retention through massive consumer brand equity.

The program runs on the NetRefer platform, providing media partners with dynamic creative suites, deep-linking tools, odds APIs, and a 45-day last-click cookie attribution window. Affiliates can monetize traffic through tiered Revenue Share models—scaling up to 45% for casino and a flat 25% on sportsbook—or negotiate tailored CPA and Hybrid structures with account managers. Earnings are distributed monthly via self-billing settlement starting at a low £50/€50 minimum payout threshold using Bank Wire Transfer, Skrill, or Neteller.