Playbook Affiliates

Playbook Affiliates is no longer an active network — its flagship brand Rhino.bet closed and operator Playbook Gaming surrendered its UK licences in late 2025 — so it should not be joined for new player acquisition. It remains useful only as an industry case study: publishers and directory researchers can study its collapse to understand white-label licence risk and strengthen partner due diligence.

Program Highlights

• Supported Verticals: Online sportsbook and casino, historically targeting players across the United Kingdom and Ireland.
• Commission Structures: Historical revenue share was negotiated on Net Gaming Revenue; no public CPA or hybrid terms were ever confirmed.
• Technical Architecture: Ran on SoftSwiss (Affilka) tracking infrastructure, which supports server-to-server (S2S) postbacks.
• Regulatory & License Status: Defunct — B2C affiliate operations ceased in 2025 following Playbook Gaming's formal surrender of its UKGC licences and a £250,000 penalty.

Playbook Affiliates operated as the official performance-marketing network for UK-facing sports betting and online casino brands, most notably powering campaigns for its flagship brand Rhino.bet. It was managed by Playbook Gaming Limited under a UKGC account-level licence.

The network's status changed after a UK Gambling Commission compliance audit into anti-money-laundering and social-responsibility failings (August 2023–August 2024). That enforcement led Playbook Gaming to surrender its six B2C operating licences on 19 November 2025, halting all consumer operations and leaving affiliates with no recourse for outstanding balances; platform parent Playbook Engineering pivoted to a B2B-only software model.