PlayUp Affiliates

PlayUp Affiliates is best suited for established, high-volume publishers focused on the Australian sports and racing market who can consistently meet active performance quotas. While the single-wallet integration between Draftstars and PlayUp drives strong cross-vertical retention, partners must factor in discretionary negative carryover, strict compliance bans on bonus advertising, and operational NGR deductions. High-volume affiliates should consider negotiating direct CPA or hybrid arrangements to secure predictable upfront value while operating within Australia's regulated framework.
Program Highlights

• Vertical Coverage: Australian sports betting, horse and greyhound racing, and Draftstars daily fantasy tournaments.
• Commission Models: Default 25% NGR revenue share, alongside negotiated CPA and hybrid plans.
• Tracking & Software: Powered by MyAffiliates with real-time reporting, S2S postback compatibility, and a 30-day cookie duration.
• Payout Parameters: Monthly payouts processed in AUD via bank wire for balances meeting the A$100 minimum threshold.
• Contractual Terms: Enforces cross-brand bundling between PlayUp and Draftstars, discretionary negative carryover, and a quota requiring 10 new first-time depositors (FTDs) within a rolling 3-month window.

PlayUp Affiliates is the primary marketing gateway for customer acquisition across Australian sports wagering, pari-mutuel racing, and daily fantasy sports (DFS) through the Draftstars brand. Operating under Northern Territory licensing and utilizing the MyAffiliates software suite, the program features a single-wallet account architecture that enables referred players to transition between sportsbooks and fantasy contests. Operating assets consolidated under NextBet Pty Ltd, providing a unified operational technology stack for the customer base.

The standard financial framework provides a baseline 25% Net Gaming Revenue (NGR) commission share, with custom CPA and hybrid structures available upon individual negotiation. Technical capabilities include real-time analytics, server-to-server (S2S) postbacks, and a 30-day tracking cookie duration. Marketing partners operating within this network must adhere strictly to Australian federal and state advertising regulations, which prohibit sign-up incentives, free bets, or promotional inducements targeted at non-account holders.