Rank Affiliates

Rank Affiliates is best suited for high-volume, established media buyers and organic search (SEO) publishers operating in Tier 1 European markets who can consistently deliver a strong volume of new player acquisitions. While the program offers immense brand equity, cross-channel retail leverage, and negative balance protection, the 5-year player earnings cap and active performance quotas make it an active acquisition platform rather than a long-tail passive income engine.

Program Highlights

• Commission Structure: Offers a baseline tiered Net Gaming Revenue (NGR) revenue share model ranging from 25% to 35%. Custom CPA and Hybrid monetization plans are available upon request, subject to traffic quality audits and negotiation.
• No Negative Carryover: Monthly negative balances derived from player winnings or high-roller jackpots are automatically reset to zero at the start of each calendar month.
• Player Tracking Cap (Clause 7.1): Enforces a strict 5-year maximum window on player commissions. Revenue share for any referred player terminates on the fifth anniversary of their registration date.
• Performance & Inactivity Quotas: Requires a baseline of at least 5 active players monthly to process payouts. Accounts failing to deliver a new First Time Depositor (FTD) within a rolling 6-month period face automatic commission reductions down to 5% or total account suspension.
• Tracking Backend: Powered by the NetRefer platform, featuring a 30-day last-click cookie attribution model and daily batch data synchronization (refreshed every 24 hours around midday UK time).
• Payment Terms: Monthly payout schedules with a £50 minimum withdrawal threshold via Bank Wire Transfer, Neteller, or Skrill.
• Strict Regulatory Compliance: Enforces zero-tolerance policies on unapproved marketing channels. SMS, advertorials, and unapproved email marketing are strictly prohibited, and all materials must include mandatory responsible gambling messaging (e.g., 18+ disclosures, GambleAware links).

Rank Affiliates is the official affiliate program for Rank Interactive, the digital division of the publicly traded British gaming giant, The Rank Group plc (LSE: RNK). Supported by over 75 years of heritage, including a massive physical network of more than 50 Grosvenor Casinos and nearly 100 Mecca Bingo clubs across the UK, the program provides marketing partners with immediate access to recognized, high-converting consumer brands. Digital operations are managed through Rank Interactive (Gibraltar) Limited and licensed under Tier 1 regulatory frameworks, including the UK Gambling Commission (Account 57924) and Spain’s DGOJ.

Designed primarily around traditional fiat online casino, live dealer, and digital bingo verticals, Rank Interactive targets players across core jurisdictions like the UK, Spain, Canada, and Ireland. Its multi-brand portfolio allows publishers to target distinct customer demographics using flagship properties such as Grosvenor Casino, Mecca Bingo, Spin & Win, and The Rialto.