SilverPlay Partners

SilverPlay Partners (via BlueWin Partners) is best suited for experienced PPC specialists, direct media buyers, and crypto-focused networks targeting Tier-2 European, Canadian, and LatAm markets. Because the network enforces session-based attribution tracking and a higher-than-average $300 payout floor, publishers driving immediate-conversion paid search or high-volume traffic funnels will extract the greatest long-term commercial value compared to long-tail review portals.
Program Highlights

• Commission Models: Tiered Revenue Share ranging from 20% to 50% NGR, with custom CPA, Hybrid deals, and a 5% sub-affiliate commission model available upon negotiation.
• Payout Mechanics: Monthly settlements issued via Bank Wire Transfer and Bitcoin (BTC), governed by a $300 minimum payout threshold.
• Platform & Attribution: Powered by the CellXpert software suite featuring S2S postbacks, daily statistical updates, and session-based tracking.
• Risk Protection: Unbundled portfolio brand structure with negative balance resets available upon monthly request.

SilverPlay Partners launched in 2021 as the official affiliate program for SilverPlay Casino and Sportsbook, an expansive multi-vertical gaming platform operated by Bellona N.V. under Curaçao licensing. As of April 1, 2024, the standalone affiliate program was integrated into the BlueWin Partners network, granting marketers centralized management across a broader multi-brand portfolio. The primary consumer product combines 3,000+ casino titles, live dealer suites, and a comprehensive sports betting platform targeting players across Canada, Latin America (e.g., Brazil, Peru), and select European grey markets.

Operating on the CellXpert tracking engine, the network equips publishers with programmatic tools such as server-to-server (S2S) postbacks, dynamic tracking variables, and automated API reporting endpoints. Affiliates can monetize traffic via flexible commission models supported by monthly settlements in both fiat and cryptocurrency. Additionally, the portfolio structure offers unbundled brand accounting, ensuring net earnings generated on one property are not offset by performance dips on sister brands.