Sisu Partners

Sisu Partners is ideal for direct-response media buyers, paid search campaign operators, social media community managers, and email marketers targeting Northern Europe and Latin America. Because the attribution window is session-based, the program rewards affiliates who funnel traffic directly to high-converting landing pages rather than informational top-of-funnel review sites. Supported by an experienced executive team, solid capitalization, proprietary technology, and zero cross-month financial risk, it provides a stable and high-converting option for performance marketers looking to monetize sports betting and casino traffic.

Program Highlights

• Commission Structures: Standard recurring revenue share ranging from 25% to 45%, with CPA deals and sub-affiliate structures available upon request.
• Affiliate Protection: Operates with no negative carryover and no brand bundling, isolating financial risk to monthly 30-day windows and preventing high-roller wins on one brand from impacting earnings on another.
• Platform & Analytics: Powered by the Cellxpert software platform, featuring day-level statistical reporting, API access, and server-to-server (S2S) postback tracking capabilities.
• Attribution Model: Utilizes a session-based cookie model where registrations are attributed when completed within the active session initiated by the tracking link.
• Payments & Minimums: Payouts are processed on a monthly schedule via Bank Wire Transfer and Skrill, with a minimum payout threshold of €100.

Sisu Partners is the official iGaming affiliate program for brands operated by Sisu Group, an independent operator founded by team members behind successful Nordic gaming brands including Coolbet, Nordicbet, and Triobet. Backed by €21 million in funding, the group operates with an in-house proprietary software stack that includes a sportsbook engine, customized casino front-ends, and real-time business intelligence systems. This tech infrastructure powers its multi-brand portfolio, led by flagship sportsbook and casino Epicbet.com, instant-play casino ReSpin.com, and gamified casino Shokker.com.

The program operates under a dual-licensing framework in Estonia (EMTA) and Curaçao, allowing affiliates to target mature markets in Northern Europe alongside international markets in Latin America. To maximize traffic conversion, Sisu Group features direct payment integrations via Zimpler’s open-banking rails. This setup achieves a 94% payment acceptance rate and a 98% player conversion rate, helping media buyers convert clicks into active first-time depositors (FTDs) with minimal funnel friction.