Smarkets Affiliates

Smarkets Affiliates is an ideal choice for publishers catering to sports traders, matched betting communities, odds-comparison portals, and value-oriented sports bettors seeking tight market spreads. The platform’s ultra-low 2% commission structure drives high product conversion rates, making the program particularly effective for high-volume sports publishers looking to build consistent, long-term yields from active trading traffic.
Program Highlights

• Flexible Revenue Models: Offers a base 10% Net Revenue share (negotiable up to 25%–40%), alongside custom CPA and hybrid deals upon manager approval for qualified media buyers.
• Robust Tracking Suite: Powered by Income Access, supporting dynamic variable tracking, postback integrations, reporting APIs, and a 30-day attribution cookie.
• Dependable Payment Structure: Monthly Net-30 settlements via Bank Wire Transfer, Skrill, Neteller, and PayPal with a £50 minimum payout threshold.
• Tier-1 Market Coverage: Licensed and operational across key accepted territories, including the UK, Ireland, Sweden, Malta, and select US jurisdictions.
• Transparent Program Terms: Account performance is governed by a standard minimum quota of 18 new depositing customers per rolling 3-month cycle and standard operational adjustment carryovers.

Founded in 2008, Smarkets is a fintech-driven betting exchange and sports betting operator holding Tier-1 licenses with the UK Gambling Commission, Malta Gaming Authority, Irish Revenue Commissioners, and Indiana Gaming Commission. Unlike traditional sportsbooks that profit directly off player losses, Smarkets operates an order-driven peer-to-peer execution model, monetizing through an industry-low 2% transaction fee on net winnings. The brand ecosystem features two distinct products: the flagship Smarkets betting exchange tailored for professional traders and value bettors, and SBK, a mobile-first retail sportsbook application that pairs sharp exchange pricing with a simplified sports betting interface.

Powered by an in-house Rust matching engine, the affiliate program is integrated with Paysafe’s Income Access tracking platform, equipping media buyers and publishers with dynamic ad serving, deep-linking, and server-to-server (S2S) postbacks. Because affiliate revenue is tied to exchange trading volume and fee generation rather than sportsbook house margins, partners benefit from high registration-to-deposit conversion rates and long-term player retention without exposure to standard house-loss volatility.