Stars Affiliate Club

The Stars Affiliate Club is the definitive "blue-chip" partner for professional iGaming affiliates who prioritize institutional security and massive player liquidity. While the program maintains a rigorous compliance gate and a negative carryover policy, these are outweighed by its reputation for reliability and the sheer conversion power of the PokerStars brand. It is the ideal choice for authority site owners, high-scale media buyers, and influencers who require a stable, long-term ecosystem to monetize high-LTV players in regulated markets.

Program Highlights

• Multi-Vertical Dominance: Access to the world’s largest online poker room, an expansive digital casino, and an integrated sportsbook through a single unified dashboard.
• Flexible Commission Models: Standard Revenue Share (RevShare) of up to 50%, with CPA and Hybrid deals available for high-volume, proven partners.
• Cutting-Edge Tech Stack: Support for S2S Postback integration and RESTful APIs, providing sub-second event logging and professional-grade performance analytics.
• Institutional Security: Features ISO 27001-compliant tracking and a "no brand bundling" policy, ensuring that poker earnings are protected from losses in other verticals.
• High Player Retention: Benefit from the industry’s "gold standard" software and advanced anti-bot measures that drive high retention rates and long-term residual value.

Stars Affiliate Club is the premier performance marketing architecture for the PokerStars brand and its associated gaming verticals, including PokerStars Casino and PokerStars Sports. Operated by TSG Platforms (Ireland) Limited, it is a wholly owned subsidiary of Flutter Entertainment plc, a global iGaming powerhouse formed through the historic merger of Paddy Power Betfair and The Stars Group. This corporate backing provides unparalleled financial solvency and a "safe haven" for established publishers, supported by a parent company that reported $14,048 million in revenue for 2024.

Headquartered in Dublin, the program has transitioned into an "AI-first" operational model to manage its massive scale of over 35 million active monthly players. It specializes in highly regulated jurisdictions, requiring a sophisticated compliance infrastructure and manual vetting of all traffic sources to ensure long-term stability. By offering a "360° entertainment" model, the program incentivizes cross-vertical player migration, allowing partners to monetize everything from high-stakes poker tournaments to immersive live dealer experiences.