Super Partners

Super Partners is an ideal choice for established, compliance-aware digital publishing houses and high-volume media acquisition networks looking to align with a multi-billion-dollar parent company that drives immense organic brand equity. The ideal use case centers on routing traffic to heavily regulated international markets where Super Group’s superior corporate retention mechanisms can actively compound an affiliate's recurring earnings. While smaller or passive publishers must stay mindful of the strict six-month active player quotas, the combination of a zero-debt public parent entity, robust player lifetime value, and guaranteed protection against negative carryover makes it a premium powerhouse for enterprise-level performance marketers.

Program Highlights

• Flexible Commission Models: Offers an introductory 50% flat revenue share in the first month, transitioning into a tiered structure ranging from 25% to 40% based on monthly First-Time Depositor (FTD) volume. Custom, off-book CPA and Hybrid deals are also available through direct negotiation with account managers.
• Guaranteed No Negative Carryover: A strict contractual policy ensures that any negative monthly balances generated by high-rolling winning players are completely reset to zero at the start of the next billing cycle.
• Highly Competitive Fee Structure: The program features an advertised 0% administration fee policy, yielding an average effective Net Gaming Revenue (NGR) yield of approximately 94.20% to help maximize partner margins.
• Proprietary Tracking Infrastructure: Built on an internal analytics engine that updates traffic and player metrics every two hours, with server-to-server (S2S) postbacks and API configurations available via back-office setup.
• Strict Activity Quotas: Enforces Clause 7.16, which requires affiliates to refer at least one new active player within a rolling six-month period; failure to meet this requirement results in the baseline commission dropping to a flat 20%.
• Reliable Payout Logistics: Payments are disbursed monthly on a Net-10 schedule, with a standard €100 minimum threshold for electronic wallets (Skrill, Neteller, PayPal, EcoPayz) and a €700 minimum requirement for traditional bank wire transfers.

Super Partners is the unified B2B customer acquisition and performance marketing arm of Super Group (SGHC) Limited, a debt-free holding company publicly listed on the New York Stock Exchange. Officially rebranded and consolidated in July 2025, the program unified a long operational history of legacy affiliate networks—including Wagershare, Referback, and Buffalo Partners—under a centralized corporate domain. Backed by an international workforce of thousands and led by seasoned industry strategists like Group CEO Neal Menashe, Super Partners provides institutional-grade financial stability and public-market backing to digital publishers worldwide.

The platform serves as a direct gateway to over 20 globally influential consumer brands across more than 10 licensed jurisdictions, including Malta, Alderney, Kahnawake, and Ontario. Its flagship portfolio includes massive traffic acquisition engines like Betway Sportsbook, which commands dominant direct navigation traffic, alongside legendary online casino brands such as Jackpot City, Spin Casino, and the Hippodrome Casino. By focusing heavily on high-ROI, locally regulated growth regions, the program pairs widespread brand familiarity with advanced internal CRM systems to optimize player retention and maximize long-term customer lifetime value for its marketing partners.