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TonyBet

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Editorial verdict

Reasonably safe, solid value — Tier-1 licensed, crypto rails.

House gradeB
Earning potentialMedium
Effective RevShare~35%
NGR formula
NGR = Bets - Admin Fee - Bonuses - Taxes - Wins
Negative carryover⚠Carried over
Tracking
S2S✓API✓

Overview

Verified on 1 Jun 2026
Best for
Media Buyer FriendlyHigh Volume / AgencyNot for brand bidding
Trust signals
No BundlingTier-1 LicensedPays in Crypto

The TonyBet Affiliate Program is a high-utility asset best suited for professional, data-driven performance marketers who can deliver high-intent traffic to regulated geographies. While the program utilizes "high-conditionality" terms—such as a 60-day deposit rule and KPI-dependent payments—it compensates with a world-class technical suite and a household brand name that simplifies the conversion funnel. Choose TonyBet if you are looking for a technologically advanced partner with a proven track record of navigating complex regulatory landscapes and a commitment to long-term jurisdictional diversification.

Program Highlights

  • Flexible Commission Structures: Standard Revenue Share ranging from 20% to 35%, with high-tier partners eligible for up to 50% or bespoke CPA and Hybrid deals.

  • Advanced Tracking Technology: A dual-stack software implementation using NetRefer and Alanbase, providing real-time data updates and a comprehensive Partner API (0.1.0) for granular statistical analysis.

  • Localized Market Strength: High conversion rates in Canada (supported by the "ToonieBet" spinoff) and Latin America (Chile) through localized payment gateways like Interac, Webpay, and various cryptocurrencies.

  • Favorable Earning Terms: The program features a strict "No Bundling" policy, ensuring sportsbook losses do not offset casino profits, alongside "Partial" Negative Carryover that is often negotiated based on partner performance.

  • Elite Player Retention: A deep, 30-level VIP gamification program designed to maximize player Lifetime Value (LTV) and reward consistent high-volume traffic.

TonyBet is a premier international iGaming ecosystem that has successfully evolved from its 2003 origins as a regional Baltic sportsbook into a multi-jurisdictional powerhouse. Rebranded in 2011 following its acquisition by poker legend Antanas Guoga (Tony G), the brand leverages high-profile personality equity alongside a sophisticated technological infrastructure. Today, TonyBet OÜ operates as an independent Estonian entity with a robust regulatory portfolio featuring over nine international licenses, including the Estonian Tax and Customs Board, the Alcohol and Gaming Commission of Ontario (AGCO), and the Kahnawake Gaming Commission.

The platform offers a "total gaming solution" powered by the SoftLabs engine, featuring a massive library of over 8,000 casino titles from top-tier developers and a high-performance sportsbook known for its deep analytical content and Same-Game Parlay features. With an estimated corporate valuation of approximately $63.3 million and a presence in major Tier-1 markets like Canada and the Netherlands, TonyBet has transitioned from a high-growth startup into a mature enterprise operator. The brand is particularly recognized for its aggressive geographic expansion and its status as a "Gold Sponsor" within the global affiliate community.

Commission typeRevShare, CPA
CommissionRevShare 20-30%, Sub-Affiliate 5%
Payout frequencyOnce a month
Min payout100 EUR
Payment methodsBank Transfer, Neteller, PaySafeCard, Skrill
Admin feeYes
LicenseEstonia (ETCB), Latvia, Spain (DGOJ)
Founded2009
SoftwareNetRefer
Branded trafficForbidden
RegulatoryUS Licensed
Target GEOs
14 countries
United KingdomIrelandIcelandSpainCanadaLatviaLiechtensteinLuxembourgMaltaNetherlandsNew ZealandFinlandChileEstonia
Restricted GEOs
14 countries
AustraliaBelgiumHungaryDenmarkIsraelItalyMexicoNetherlandsNew ZealandPortugalUnited StatesTurkeyFranceCroatia

Terms

The clauses in TonyBet's terms that affect what you earn and when you get paid.

Negative carryoverNegative balances carry over to the next month.
NGR & feesNGR = Bets - Admin Fee - Bonuses - Taxes - Wins. The admin fee is Yes.
PayoutsOnce a month, with a 100 EUR minimum.
TrafficBranded traffic: Forbidden.
Before you send trafficWe re-read TonyBet's terms on a schedule. Get an email when a clause changes, or check the full text yourself.
Log in to track changes
Read the official T&C ↗
Check them with AI:Open in ClaudeOpen in ChatGPT
Last checked 4 Nov 2026

Brands (2)

Brands you can promote through this program, with their CasinoMass review.

T
TonyBet
PlatformNot listed
Review on CasinoMass
Monthly searches106K
Target markets
TO
TonyBet ON
PlatformNot listed
Review on CasinoMass
Monthly searchesNot listed
Target marketsNot listed

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