Winning Partner

Winning Partner is an ideal fit for high-volume SEO publishers and established affiliates who can sustain a Net 60 payment delay and a high £500 payout threshold. Because the program does not bundle its brands, affiliates can strategically spread their traffic across its 13 casino and bingo sites to minimize the risk of its uncapped negative-carryover policy. While the strict KYC onboarding and payment lags may deter smaller media buyers or PPC affiliates, large-scale publishers can leverage steady organic traffic to reach the competitive top-tier commission rate of 50% Revenue Share.

Program Highlights

• Commission Structure: 25% to 50% tiered Revenue Share based on First Time Depositors (FTDs), with custom CPA and Hybrid deals available upon request.
• Brand Portfolio: Promotes 13 regulated white-label casino, slot, and bingo brands, including Miami Jackpots, BB Casino, and Oink Bingo.
• Platform: Uses a proprietary, custom-built tracking infrastructure offering real-time player and campaign statistics.
• Financial Terms: Payments via Bank Wire or PayPal, subject to a Net 60-day delay and a minimum threshold of £500.
• Policies: Features an uncapped negative carryover, but protects affiliates by offering no cross-brand bundling — losses on one brand will not offset profits on another.

Company Overview

The Winning Partner affiliate program is an enterprise-grade marketing network operated by Traffic Label Limited, a prominent UK digital marketing and lead-generation agency. Founded in 2006 by iGaming entrepreneur Oded Keinan, Traffic Label manages a proprietary footprint of over 7,000 gaming-related content portals. Initially launched in 2018 as SlotsAffiliates.com using third-party software, the network evolved and rebranded into Winning Partner, migrating to an in-house tracking ecosystem that gives affiliates a tailored, hand-crafted dashboard while the operator retains full control over its database and reporting.

Focused primarily on the European market, Winning Partner prohibits traffic from the USA, China, and several European nations to maintain compliance. The program represents brands licensed by tier-one regulators — the UK Gambling Commission, the Malta Gaming Authority, and the Gibraltar Gambling Commission. Because of this heavily regulated environment, Winning Partner enforces exceptionally strict identity and compliance checks for all individual and corporate publishers before granting access to technical integration materials. With its long operational history and fiat-centric game selection, the network offers a stable, long-term opportunity for compliant, well-established iGaming marketers.