WizAds

Wizads is an ideal choice for programmatic media buyers, direct publishers, and performance marketers focusing on high-volume verticals like Dating and Gambling. By combining a proprietary DSP/SSP infrastructure with a dedicated influencer network (wizads.ai), advertisers can bypass traditional ad-blockers and access high-quality, bot-filtered traffic globally. Publishers benefit from an accessible platform with complete traffic monetization via an impression-based CPM model and daily payout processing.

Program Highlights

• Flexible Ad Formats: Popunders, banners, outstream/instream video, fullscreen ads, and user-generated content (UGC) campaigns.
• Publisher Requirements & Payouts: Minimum 1,000 unique daily visitors to join; daily payment processing and a flat 5% sub-affiliate referral commission.
• Advanced Tracking & Security: In-house anti-bot filtering, blacklist/whitelist management, and real-time dashboard analytics (CTR, fill-rate, viewability).
• Global Reach: Broad footprint across Europe, LATAM, the CIS, and the USA.
• Pricing Models: Primarily unlimited-impression CPM and CPC, with CPA on the developmental roadmap.

Company Overview

Wizads is a European digital advertising network and proprietary Demand-Side Platform (DSP) / Supply-Side Platform (SSP) based in Estonia (WIZADS OÜ, formerly MovieAds OÜ). Having transitioned from specialized video ad mediation, it evolved into a comprehensive programmatic network connecting premium publishers with advertisers. Using fully owned, in-house AdServer technology, Wizads lets programmatic media buyers integrate via API or S2S postback to access scalable inventory without relying on white-label third-party software.

Beyond display and video, Wizads offers integrated influencer marketing and UGC services through its sister platform, wizads.ai (10,000+ creators, 1B+ views in 2025), helping brands scale authentic social content and mitigate ad-blockers. With five-minute publisher integration, dedicated partner support, and a clean Estonian financial-compliance record, it operates as a reliable B2B intermediary. Note: company financials show declining net margins and operating losses across 2023–2025 (offset partly by a 2024 capital injection), so partners should run measured tests and confirm terms with an account manager.